British American Tobacco: Lead Manager – Mobile Project Manager (Technical)

Reynolds American is evolving at pace truly like no other organization.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

Come be a part of this journey!WE ARE LOOKING FOR A Lead Manager Mobile Project Manager (Technical)SENIORITY LEVEL: Junior LevelFUNCTION: MarketingLOCATION: Winston-Salem, NC ROLE POSITIONING AND OBJECTIVESThis role is part of Marketing Activation (New categories).

Were seeking a dynamic and hardworking individual to join our Consumer Marketing team as a Mobile Project Manager, Consumer Marketing.

The role will be responsible for ensuring that mobile is the backbone of our omni-channel initiatives, providing seamless journeys for Adult Tobacco Consumers and driving a mobile-first approach.

As part of the Marketing Services team, the Mobile Project Manager will play an integral part in ensuring that positive relationships are maintained with the brands and Adult Tobacco Consumers.In this critical role, youll collaborate with Brand Marketing to help develop the 1:1 mobile business strategy, then continuously improve and supervise the mobile web and mobile app experiences.

Taking into consideration user and performance data and key business drivers, the Project Manager will introduce new and enhanced features and functionality, provide mobile subject matter expertise, project management, business requirements, and prioritization vital to deliver outstanding user experiences that meet the companys goals and business objectives.

Building and encouraging relationships with many stakeholders (IT, Operations, Trade, Finance, and external agencies) is critical to success in this position.As a Mobile Project Manager, youll help build and share learning and standard methodologies, socialize new success models, and drive digital behaviour adoption and engagement.

This is a great position for someone with technical acumen who wants to transition into a business role or for someone in business operations who wants to focus more deeply on mobility.

Reports to: Senior Manager PMReporting Level: No Direct ReportsGeographic Scope: Local, DRBUWHAT YOU WILL BE ACCOUNTABLE FORLead business-side of mobile web and mobile app development with a focus on business execution to drive high levels of engagement and help build the roadmap for the mobile development team.Collaborate with IT and other key stakeholders to develop and execute outstanding mobile strategies and programs for each brand in the portfolio.Help facilitate the execution of mobile roadmaps, ensuring alignment with the overall customer onboarding, growth, and dedication model in coordination with the rest of the CRM and marketing services teams.Work with reporting team to establish baseline reports and tagging elements for the brand to utilize.

Also collaborates on benchmarks for overall mobile KPIs & Key Diagnostics.Cultivate relationships with Trade and Consumer Engagement team to collaborate on best-in-class on-premises experiences using mobile devices and technology.Understand new and emerging technologies in the MarTech landscape and how brands can utilize these technologies to help grow their business through new or existing mobility enhancements.Provide Subject Matter Expertise on Mobile and Paper Coupon businesses to optimize campaigns, refine processes, streamline operations, and administer Coupon Industry requirements.Provide Subject Matter Expertise on QR Codes establishing and cultivating best practices, developing, and cascading learnings & analytics, and empowering Marketing personnel to optimize their QR Code Usage across touchpoints.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE3-5 plus years related work experience in Project Management or mobile marketing (B2C)Solid understanding of mobile marketing best practices, including mobile web and mobile appSolid understanding of QR Code best practices and future applicationsUnderstanding of Coupon Industry and Manufacturers Paper & Digital CouponsExperience leading mobile projects or programsOutstanding project management skills with validated experience leading end-to-end projects including handling budget, timelines/milestones, multiple partners, and deliverablesDemonstrated ability to lead simultaneous projects in a fast-paced environmentSolid analytical skills with the ability to derive and act on insights that can be applied to the businessMinimum BS in business related field, or relevant experience BENEFICIAL Proficient in activating 1:1 mobile campaigns or projects with consumer-facing, brand sites and/or apps with emphasis on user experience, strategy, and digital marketing.Solid understanding of marketing communication channels and database marketingThe right mix of experience in Marketing, Technology, and/or Mobile is highly desirable.Job Number:40096Reynolds American Incorporated is positively transforming the tobacco industry.

Were a family of companies that strives for success in everything we do.

The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.When other companies talk about growth, they only talk about size.

At Reynolds American, we focus on the growth of our people.

We take pride in each others growth and well-being throughout our careers.

We invest in your career and total well-being because we know our companies succeed when our people thrive.ABOUT OUR ORGANIZATION:Reynolds American Inc.

is an indirect, wholly owned subsidiary of British American Tobacco p.L.C., and the U.S.

parent company of R.

J.

Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company,LLC; Modoral Brands, Inc.; R.

J.

Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.

This position is with Reynolds Marketing Services Company (2600).Here, youll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Compensation/Targeted BonusCompetitive Annual SalaryTargeted Annual BonusRelocation assistance available for those who qualify.Benefit SummaryOur company offers very competitivebenefit plans, including:401(k) plan that offers opportunity to save on pre and post-tax basis up to 50 percent of eligible compensation.

Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percentComprehensive health and welfare-benefits packageEleven paid company holidays annually, plus a generous paid vacation plan based on length of serviceCompany-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work ScheduleConfidential personal financial counseling serviceOn-site health clinics and fitness centersA matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choiceHealth-care advocacy serviceVolunteer service opportunitiesFederal credit union membership through Allegacy Federal Credit UnionExtensive training opportunities Reynolds American Inc.

and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com.Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company’s potential for successfully achieving its business objectives.

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