B2C Growth Marketing Director (Remote – U.S.)

Company Description
NOTE: This is a 100% remote position in the U.S.
Cloud Academy is on a mission to help people and companies develop the tech skills they need to build the future.
To achieve this mission, we need to spread the word.

We create a lot of content at Cloud Academy
– 10+ labs and courses a week
– adding to the 1000+ courses, 150+ learning paths and 12,000+ lab steps already published in our library.
Job Description
We need to bring as many individual users as possible onto our platform and into our community.

That’s where you come in.

We are looking for a Growth Marketing Director to oversee marketing for the B2C side of our business.
In this new role, you will work with our marketing and product growth teams to try new awareness and acquisition ideas, measure and understand what’s working, determine how to optimize our end-user marketing efforts, implement your ideas to improve our practices, and establish creative and unique new ways to engage with our end user audience.
The Growth Marketing Director, B2C will be a key member of the marketing team and our in-house expert and advisor on anything related to our B2C marketing strategy.
What You’ll Do:
Lead and own the end user growth strategy, owning all campaigns and providing regular reports on the results of the B2C channel Work with the broader marketing team to execute on email, PPC, content, and SEO.

Partner closely with the product growth team, aligning with them on initiatives and the product roadmap, and work with them on campaign ideas and product enhancements that will drive end user growth Think outside the normal acquisition conventions, proposing ideas and new channels that will increase brand awareness and affinity, and drive end user growth.

In doing this, you will regularly research and assess new marketing opportunities that drive innovation and growth.

Serve as the main cross-functional stakeholder for all things B2C growth, communicating priorities, learnings, and opportunities to all departments Propose new initiatives that can improve performance and acquisition efficiency Work closely with the data and product teams to connect all the pieces of tracking needed through the funnel, from trial set up to purchase to renewal.

Develop a methodology for measurement and attribution, and implement testing ideas to continuously enhance performance.

Manage, mentor and grow the B2C growth team.
Qualifications
You have 7+ years experience in growth marketing, preferably working on a SaaS subscription business.

You enjoy leading a team and have 2+ years experience managing and developing team members You have owned and managed a budget before, and have a strong track record of delivering against monthly goals of spend, CAC, and retention.

You enjoy working on both the analytical and creative sides of marketing, concepting new organic growth tactics and using data to help optimize channels while thinking of the next big thing.

You have a special affinity for terms like CLTV, CAC, CTR, churn and the like.

You’re curious about how to create models that improve these figures.

You are a team player, results and detail-oriented, self-starter kind of person who likes to get stuff done.

You are excited to join a fast growing company with a remote first workforce.
Additional Information
Benefits
Competitive salary with an annual bonus Budget for professional development 4 weeks paid vacation per year Great company culture and work environment Highly-skilled teammates and lots of opportunities for growth and development
All your information will be kept confidential according to EEO guidelines.
We value diversity and are an equal opportunity employer at Cloud Academy.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.