Audience Development Manager

POPSUGAR is looking for an experienced Audience Development Manager to guide the growth of our social video content across platforms.

The person will use data to inform creative decisions and broaden our audience reach, engagement, and growth.

This role will be responsible for crafting thoughtful metrics reports and competitive studies to help guide teams on what kind of content to create, and how to package and market it successfully.

Our ideal candidate will use both sides of the brain equally and understand that great social content requires both art and science.

This is a full-time position based in Los Angeles.

A TYPICAL WEEK LOOKS LIKE:
Provide regular metrics, competitive analysis and deep dive reports to develop audience growth strategy for POPSUGARs priority platforms and formats, including Instagram, TikTok, YouTube, Snapchat, and emerging platforms Help guide content team with the best strategies for creating content audiences are responding to based on deep audience insights and platform research; help brainstorm topics and tentpoles and pitch clever stories to producers Own and evolve metrics reporting process and templates, including KPI tracking, creative analysis, trend research, and competitive analysis Craft custom insights for our Sales team and our internal creative agency to pitch POPSUGAR to brand partners Assist influencer research and outreach process to ideate and manage meaningful partnerships that will boost views and engagement Create content alongside producers that plays forward our best practices
THE NEXT GREAT AUDIENCE DEVELOPMENT MANAGER WILL HAVE:
3-5 years of hands-on, relevant experience in social content, ideally with a focus on social video and Stories products Sophisticated understanding of all online social video platforms and the formats that work on each.

Strong analytical skills and an enthusiasm for experimenting with content and strategy to optimize for key metrics Strong editorial judgment and a passion for mining pop culture, lifestyle, and internet trends, especially as they relate to millennials and Gen Z female audiences Strong organizational, communication, and writing skills
Why Work at Group Nine

We are committed to diversity, equity and inclusion.

As part of our larger DE&I strategy, every employee goes through a series of DE&I training.

We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.

We have amazing people.

We can promise youll work alongside some of the smartest and most interesting people in the industry.

Our people work hard but we always have fun doing it.

Bottom line: we care about each other and we take our values seriously.

We care about you.

We offer company-paid parental leave for everyone #inclusion.

We also offer health, dental and vision insurance, along with a selection of voluntary benefits.

Weve partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees.

Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.

We invest in your future.

We offer competitive compensation and a matching 401(k) plan.

Depending on the role, options may also be granted.

We value development.

We are a high-performance organization that challenges itself to continuously grow.

We invest in employee development.

Youll need to be great to get hired here and we promise youll get even better once youre here.

About POPSUGAR:

POPSUGAR is the #1 most engaged-with Womens Lifestyle site in the U.S.

according to Comscore (Comscore, February 2020).

The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more.

POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all womens lifestyle publishers in user engagement (Comscore & Platform Analytics, 2019).

In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker (Nielsen DCR, June 2020).

About Group Nine:

Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW.

As the #1 video publisher on mobile in the U.S.

(Nielsen DCR, June 2020), Group Nines brands are built for the platforms where young people spend the majority of their time.

We reach over 80% of Americans in their 20s every month (Nielsen DCR, June 2020).

Audiences spend over 90 million hours a month engaging with our category-defining brands (platform analytics, August 2020)
– NowThis, the no.

1 most-watched news and politics brand globally on social (Tubular Labs, May 2020); The Dodo, the #1 media brand for reach on mobile in the U.S.

(Nielsen DCR, November 2019); POPSUGAR, the #1 most engaged-with Womens Lifestyle site in the U.S.

(Comscore, February 2020); Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no.

1 science brand on mobile in the U.S.

(Nielsen DCR, April 2020).

Group Nine has been recognized with hundreds of prestigious awards including Edward R.

Murrow, James Beard, Cannes Lions, Critics Choice, among others.