ASP Program Marketing Manager

Job Title: ASP Program Marketing Manager

Location: Los Angeles, San Francisco, CA; Austin, TX; Seattle, WA; New York, NY

Duration: 1 Year

Summary:

We are looking for someone with a track record in building and executing marketing for global programs.

The ideal candidate will have a deep understanding of digital and traditional advertising ecosystems and willingness to roll up their sleeves and drive project success, enabling our partners to drive economic impact for advertisers of all sizes.

As a Marketing Manager you will work with internal and external partners to inform and execute on regional: Marketing, Communications and insight strategy.

We are looking for people with: strong analytical and critical thinking skills, expertise in communication and marketing and strong project management skills.

The ideal candidate is able to work cross-functionally with teams such as: Sales, Policy, Communications, Marketing, Business Planning & Operations, Legal, etc.

Responsibilities:Maintain and evolve ASP Marketing Strategy Maintain ASP website & Resource Hub as a destination business can learn about ASP Program, ASP Partners and facilitate go-to-market needs Maintain and evolve ASP Marketing Materials to establish program and partner credibility Coordinate GTM support for ASPs in their markets Drive awareness of ASP program offering ASP Brand Development and Marketing Operations ASP Lifecycle management (onboarding, badge distribution, ect) Launch Events (new markets/partners) Expertise using key marketing tools: Email Server Provider (ESP)
– ie Marketo, CMS (ie Knak, Splash), Survey Platforms (Qualtrics), Analytics & reporting (Unidash) Develop and manage key stakeholder relationships

Skills
A degree or advanced degree in marketing or communications +6 years of relevant working experience Experience working with internal and external: marketing, policy and communications teams Experience scoping and executing research projects with internal and external stakeholders Experience in outbound marketing messaging, positioning and narrative development Demonstrated capacity to communicate complex, large-scale concepts clearly and simply Good writing, project management and decision-making skills Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen Ability to manage multiple project simultaneously Experience in the Advertising sector or with Media/Advertising clients preferred but not essential Strong written and verbal skills in English (Business Fluent)