Area Director of Revenue Management

The Area Director of Revenue Management maximizes hotel room revenue through daily management of guest room inventory and product pricing for multiple assigned hotels.

They will understand the market and competitive business positioning in order to develop each hotels business strategy and profitability, integrating both strategic and tactical skills.

The Area Director of Revenue Management must be strategic and decisive, combining knowledge in ecommerce, sales, marketing and distribution to make the optimal revenue decisions in all channels.

Primary Responsibilities: Manages the guest room inventory through the systems end date for assigned hotels.

Manages rates and inventories in all distribution channels to ensure parity.

Create, implement and evaluate strategic pricing decisions by market segment and channel to maximize room revenues for assigned hotels.

Strategically sets group bookings parameters in Sales Pro (MARs and ceilings) in conjunction with the transient strategies to maximize group room revenue for assigned hotels.

Prepare weekly, monthly and annual room revenue forecasts within /
– 3% accuracy for assigned hotels.

Leads the preparation of annual revenue budget and marketing plan.

Maintains a complete short-term & long-term awareness of the local market.

Track, evaluate and communication business and market trends for assigned hotels to the property team and CDRM.

Evaluates the area competitors in regards to pricing, mix of business, brand directives and overall selling initiatives.

Monitors competitors pricing and make pricing adjustments accordingly.

Evaluates the daily, weekly and monthly STR report to understand the trends of assigned hotels and competition as well as understand the opportunities of hotels for YOY growth.

Be able to understand and interpret market conditions, trends, and the competition.

Maintain demand generating calendars holidays, special events, city wides, etc.

Leads the Weekly Revenue Management Meeting with CDRM to review performance, selling strategies and market trends for assigned hotels.

Completes the Weekly Revenue Management Report to communicate to the hotel the performance results and strategies of assigned hotels.

Prepares and analyzes supporting documentation for revenue meeting for assigned hotels inventory, pricing, market shops, forecast, budget, STR, group pace, etc.

Ensures all Revenue Management data files are organized and maintained.

Ensures actual room revenue statistics for assigned hotels are accurate in Profit Sage, Smith Travel reports and brand systems.

Executes all corporate revenue management initiatives for assigned hotels.

Work with fellow ADRMs for opportunities to shift demand to sell out all same city hotels.

Develops and implement quarterly strategic action plans.

Act as a liaison to brand.

Utilize in depth knowledge of brand distribution systems, including new marketing and promotional opportunities as they are made available.

Develops and maintains partnership with 3rd party business partners.

Work with Corporate Director of Revenue to develop and implement effective strategies to maximize third party, and opaque channel e-commerce demand and profitability.

Visit hotels competitors’ minimum of every 6 months to understand hotels strengths and weaknesses against each competitor both from a product and yield strategy perspective.

Requirements: College degree in hospitality or business administration or related field preferred.

3-5 years minimum experience in Revenue Management position.

Strong understanding of CRO, GDS, PMS, SalesPro and Internet distribution systems.

Hilton, Marriott and Hyatt experience a plus.

Strong analytical skills required and ability to apply those skills to identify revenue opportunities and shortfalls.

Effective communication skills, both verbally and written.

Strong interpersonal and problem solving abilities.

Ability to work both independently and cross-functionally to achieve goals.

Ability to thrive in a multi-tasked and fast-paced environment.