Analyst Relations Manager

Outreach is seeking an Analyst Relations (AR) Manager to lead the day-to-day interactions with and education of key industry analysts at first and second tier analyst firms including Forrester, Gartner, IDC, and others.

You will be responsible for ensuring Outreach is top of mind for all relevant industry analysts by ensuring we have consistent communication cadence designed to educate and influence the industry analysts that follow and write about Outreach’s category.

This role will work closely with Outreach’s product, product marketing and customer marketing teams, and will be responsible for crafting and executing on the AR strategy.

The right candidate will have sales technology domain expertise as well as strong communication, project management and research skills.

Location Open to remote work in the United States

Your Daily Adventures Will Include

• Interfacing with industry analysts.

You will have regular interactions with relevant analysts to understand their research agendas and to ensure that Outreach is not only supporting those agendas but also influencing them.

We are leading the creation of a new category.

You will need to provide consistent and continuous education to the analyst community regarding our current and future vision for the category.

• Executing on briefings and inquiries.

Analyst briefings allow providers to educate the analysts on their vision, product road map, new capabilities, and ability to impact customer outcomes.

Inquiries allow providers to learn from the analysts.

Both can be used to influence and align with the analyst community.

You will set up a regular cadence for these meetings and ensure the right Outreach practitioners are involved and prepared to maximize our impact in these sessions.

• Managing evaluative research studies.

Both Forrester and Gartner conduct deep evaluative research in the form of The Forrester Wave and The Gartner Magic Quadrant.

You will manage Outreach’s support of these high-stakes research studies and will be responsible for gathering and consolidating all the necessary information.

You will write our responses to the questionnaires as well as present any other information needed to support these studies.

• Managing analyst firm contracts.

You will be responsible for overseeing the research budget and managing the contractual relationships with our research firm partners.

• Supporting internal research projects.

You will partner with our global innovation evangelist on various research projects to accelerate our ability to bring our differentiating thought leadership to market.

This can include collaborating on survey creation, conducting qualitative interviews as well as writing and co-authoring research studies and articles.

• Amplifying the Outreach brand.

Under the outreach umbrella you will build a dynamic and authentic professional brand on LinkedIn and any other relevant social platforms.

You will do this by curating content, creating spaces for your audience to engage, and by amplifying Outreach’s point of view through share and comments.

You will share our thought leadership and your own content in ways that amplify our vision, market leadership, and company values.

Qualifications

• Minimum of five years of experience managing Analyst Relations at a B2B technology company, working as a researcher at a top tier analyst firm, or equivalent

• Experience responding to and managing vendor evaluation forms such as Forrester New Techs, Forrester Waves, Gartner Market Guides

• Strong project management experience and skills

• Strong understanding of SaaS technology, the sales technology marketplace, and all relevant vernacular

• Exec-level presence and strong verbal and written communication skills

• Strong presentation skills and a track record for creating and delivering clear and compelling messaging and storyline arcs

• Demonstrated ability to collaborate with cross-functional teams and executives

• Experience in working with sales or marketing industry analysts is desired

About The Team

Join the growing go-to-market team as we maximize Outreach’s ability to partner with and educate the analyst community.

This is a high visibility and high impact role that will report to the CMO organization with direct accountability to Outreach’s VP, Global Innovation Evangelist.

You will sit at the intersection of product, marketing and sales translating our vision and innovation into content and messaging that the analyst community can quickly consume, internalize, and communicate back to the market. 

We are obsessed about collaborating effectively across internal teams and stakeholders, as well as our partner ecosystem to deliver Outreach experiences that enlist and inspire the market, our customers, and the analyst community.

We wake up each day inspired to do our best work and remain ever curious about how to improve, evolve, and grow.

Above all, we have each other’s backs.

Why You’ll Love It Here

• Generous medical, dental, and vision coverage for full-time employees and their dependents

• Flexible time off

• 401k to help you save for the future

• Company-organized and personal paid volunteer days to support the community that supports us

• Fun company and team outings (or virtual events these days!) because we play just as hard as we work

• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Womens Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans

• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institutes Bringing Home Baby course for new parents

• Employee referral bonuses to encourage the addition of great new people to the team

• Plus, unlimited snacks and beverages in our kitchen (once were back in the office, that is!)

• We’re an equal opportunity employer.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status