SVP Sales

Responsibilities

• Manages local Account Executives with goal of meeting/exceeding station revenue, prospecting and new business targets.
• Oversees advertising sales activities in assigned market; is accountable for achieving/ exceeding targeted advertising sales revenues for the market and for controlling sales expenses.
• Drives results through others, manages team performance and holds team accountable against business metrics.
• Translates market and station business strategies into specific actions to generate sales and revenue.
• Directs sales activities and processes that generate new business and deepen existing relationships.
• Sets sales goals and guides subsequent goal-setting processes.
• Prepares budgets and revenue forecasts.
• Obtains, allocates and adjusts operations resources to achieve sales and service goals.
• Oversees management of available advertising inventory to drive most profitable sales.
• Meets with key accounts.
• Recruits, hires and ensures ongoing training and development of Account Executives.
• Goes on sales calls and conducts in-field coaching to develop Account Executives.
• May review and adjust sales territories, product mix targets and assigned call lists.
• May direct other functions such as marketing, advertising, production, traffic and sales operations.

Qualifications

• Strong understanding of broadcasting, marketing, promotion, and collection standards
• Proven ability to grow new business and find new revenue opportunities
• Excellent leadership and coaching ability; can successfully coach others in sales practices
• Deep understanding of local markets, customers, and competitors in order to target needs and drive sales
• Can create productive, long-term customer relationships.
• Adept as entrepreneurial self-starter
• Excellent ability to organize, prioritize, and multi task
• Can push self and others to achieve and excel in a fast-paced dynamic environment
• Excellent business and people decision-making skills
• Can model positive energy and handle stress in the face of challenges, deadlines and financial pressures
• Flexibility and creativity
• Excellent communication and influencing skills across multiple groups
• Excellent interpersonal skills and collaboration with others

Work Experience

• 3+ years’ experience as an Account Executive or Sales Manager in media industry with proven track record of success

Education

• 4-year college degree preferred