Sr Account Executive Agency

Sr Account Executive Agency

The Senior Account Executive functions as a leader of Agency consumer promotion and shopper marketing program deliverables within multiple categories or retail channels.  Primary role is to serve as a face of the Agency to assigned client contact(s) during creative communications design development, execution and analysis of account/brand-specific programs.

A successful Senior Account Executive will organize and synchronize a cross-functional team to deliver communication platforms, program concept development, and analysis of results.  Must practice effective written and oral communication skills with clients, customers, agency partners and third-party vendors.

• When programs move from planning to execution, become the lead agency contact with client
• Develop and own all internal and third-party vendor partners
• Demonstrate working knowledge of consumer/shopper marketing landscapes and the client’s own industry to develop new business opportunities and potential revenue streams within existing client
• Responsible for understanding what customer and client allow, and identify innovative vehicles/vendors that meet set objectives
• Directly manage program execution, timeline & budget management and post promotional reporting in accordance with company systems and processes.