Account Executive, Fashion

Full Picture is looking to hire a dynamic individual to add to the PR team as an Account Executive on fashion brands in our New York office. The position will assist staff in conceptualizing, organizing and executing PR strategies, innovative campaigns and events. Prior experience working with fashion and accessory brands is required, and agency experience is preferred.

Full Picture Public Relations, Management, Production and Digital Media is an award-winning team of highly creative individuals who bring your ideas into focus in the global market place. We live and work at the crossroads of fashion, design, television and technology, and are able to forecast trends and identify key moments that help our clients capture the public’s interest. The objective of this unique and multifaceted approach is to significantly build client profiles, increase media presence into new ventures and deliver stand out results. www.fullpicture.com

Requirements
– 3-4 years of PR experience working with fashion and/or accessories brands
– At least 2 years of experience managing others
– Event management experience
– Agency experience desired, but not required

Responsibilities
Assist Senior Executives in executing strategic publicity campaigns for clients:
– Help develop and implement press campaigns
– Pitch and coordinate national and regional print, online and broadcast placements
– Experience in writing and pitching fashion and accessories trend stories
– Experience in pitching designer and brand profiles
– Draft press materials including: tip sheets, bios, press releases, style alerts
– Create & maintain media pitch grids
– Communicating with the client via email, bi-weekly conference calls & meetings

Assist Senior Executives in coordinating and executing events for clients:
– Maintaining RSVP & press lists
– Drafting press materials
– Influencer outreach
– Staffing guest & media check in
– Escorting press through events
– Booking photographer & crews
– Pitching & following up with media to attend & cover events

Participate in Professional Development opportunities:
– Network with PR professionals and media
– Attend networking industry events
– Share reports on media news, digital advances, and publications (trade & consumer)
– Contribute innovative & creative ideas to company brainstorms

Skills
– Excellent writing and editing skills
– Ability to work well individually and as a team member
– Knowledge of social media platforms
– Strong industry contacts
– Proficient in using Microsoft Office, Fashion GPS and Cision
– Organization, able to multi-task and attention to detail
– Ability to communication effectively with all levels
– Strong social skills

Experience:

• Public Relations: 2 years (Required)