Account Executive Digital Sales

Job Description

POSITION SUMMARY: The Senior Digital Account Executive is responsible to meet or exceed revenue objectives and sales goals, through servicing and growing accounts as well as new business acquisition.

The Sr.

Account Executive is viewed as an expert in Valassis Products and provides business insights to the client.

KEY RESPONSIBILITIES:

* Make sales calls for the purpose of: Identifying and capturing all revenue opportunities, expanding knowledge base of customer business/objectives and requirements, building meaningful value-added relationships, selling the value of Valassis products/services and solutions and work toward establishing partnerships.
* Penetrate and close new business opportunities (organic and inorganic)
* Create a compelling story/vision for the customer on why they should change their marketing strategy
* Propose omni-channel solutions that will fulfill the clients goals
* Build and cultivate relationships to maintain and grow revenue in all accounts
* Acquire and sell to close, accounts with varying complexity levels
* Primary product knowledge is Valassis Digital products; but has the ability to sell or partner on omni-channel product solutions
* Maintain and grow customer accounts optimizing revenue opportunities:
* Effectively partner with print sellers to maximize revenue opportunities
* Provide creative solutions to drive revenue
* Act as a trusted business partner, build meaningful value-add relationships
* Build successful relationships with Senior Level Clients and decision makers
* Tactical and flawless implementation of programs
* Point of client contact for problem solving and strategic account management
* Develop and cultivate new business opportunities with the client
* Develop strategic advertising ideas / programs
* Participate in account strategy sessions
* Negotiate contracts; engaging internal resources as needed

CLIENT INTERACTION INCLUDES:

* Engage with decision makers
* Lead with Client Solutions
* Use data, research and insights lead clients toward a Valassis solution
* Sell product mix as appropriate to ensure success, with a strong emphasis on digital solutions
* Research, tailor and teach commercial insights to clients
* Obtain and understand Customers marketing and advertising requirements and objectives
* Create demand for all Valassis Products, Services and Solutions
* Participate in financial conversations with senior executives
* Effectively work through internal processes and procedures to support optimization of Reporting and Sales:
* Maintain accurate forecasts and pipelines through effective utilization of .

Use salesforce to manage business
* Submit all planning and reports as required