Head of Brand & Communications

The role

You are a seasoned storyteller that builds brands and scales them through experimentation, learning and clever growth strategies. You’ll successfully drive our brand and communications strategy through the following channels:

• Waitlist growth: Build a strategic plan to gather such interest in Company (via PR, social media, community, partnerships) that by the end of your first six months to grow the Company waitlist.
• Referral program: You’ll be the architect of our referral program alongside our product team to maximize the virality of Company amongst our women and people with cycles. You’ve done this before and have a clear understanding of tools and techniques that drive success.
• Organic traffic: You’ve developed SEO and content strategies that have measurably improved organic search and can lead an increase in organic traffic to Company in the first 6 months. You have used SEM Rush or similar tools to help guide this approach.
• Influencer program: You have run successful influencer programs in the past and have a framework, tools and measurement approach for selecting, contracting with and launching influencer marketing.
• Partnerships: You’ve secured strategic partnerships through proactive outreach and effective relationship management.
• Community growth: You have a track record of building a strong social community and can speak to the levers used to unlock the growth and engagement of that community.

Your experience

• You’ve grown a D2C brand through viral loops (referral, product) and performance channels.
• You’ve got early stage company experience and can wade into daily execution when you need to as the team grows and scales.
• You’ve got a track record of user growth with excellent execution, creativity and strategy to back it up.
• You’ve hired, managed and grown successful content and marketing teams. You mentor and coach for team growth.
• You act scrappy when needed, and you aren’t afraid of executing early on.