Genever Crusade Category Ambassador: Washington DC

Washington, DC.

Function.

Experience.

Mid-Level.

$50 per hour.

Type.

Part Time.

About The Position.

The Genever Crusade is a program designed to create category awareness amongst trade and consumers in the US.

This is a 3-year program generously sponsored by the European Union’s “Enjoy, its From Europe” campaign..

POSITION SUMMARY.

The Genever Category Ambassador is responsible for Brand Education and the implementation and execution of brand-building activities in key accounts.

The Activator is also responsible for managing relationships/partnerships with key distributor personnel, trade, and consumers within his or her assigned territory..

BRAND EDUCATION.

– Champion the Genever brands in selected accounts.

– Be knowledgeable of history, tasting profiles and key selling points of the brands.

– Execute regular staff training sessions to ensure brand awareness, support, and advocacy..

ACCOUNT RELATIONSHIPS AND MANAGEMENT.

– Execute regular bar spends to gain consumer awareness and trial.

– Build and manage strong partnerships with bartenders in target accounts.

– Develop expertise in the local bar scene to support opportunities for the brand to engage with influential bartenders and gatekeepers.

– Influence permanent and feature drink menu placements in assigned accounts.

– Execute all assigned KPIs..

EVENT PLANNING & MANAGEMENT.

– Plan and execute two European Genever festivals per year in assigned market.

– Represent Genever at industry events such as WhiskeyFest.

– Execute community events and partnership events with other local businesses.

– Execute virtual trainings.

– Provide social media team with regular content.

PLANNING AND REPORTING.

– Provide regular and ongoing weekly and monthly reports to Next Level.

SUPERVISION.

This position works with minimal day to day supervision and a high degree of accountability for results delivery.

Self-discipline, organization, and independent judgment are required..

HOURS.

This is a part-time position, working between 20-25 hours per week.

· Spirit industry marketing or sales experience with local market account relationships.

· Detailed oriented with strong interpersonal skills..

· Be comfortable with cold calling on accounts to sell in distribution and programming.

· Ability to understand, manage and responsibly track assigned budgets.

· Proficiency with Excel, PowerPoint, Word, Outlook, and web-based reporting tools.

· Experience utilizing social media tools such as Facebook and Instagram.

· Clean driving record with ability to provide own transportation to and from accounts.

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