Digital Media Specialist
Empower
This is a Full-time position in Chicago, IL posted June 15, 2021.
The Digital Media Specialist is fascinated by the digital ecosystem.
They approach their work with enthusiasm and a desire to help their team and to grow professionally.
The Digital Media Specialist knows the terminology, tools, and partnerships to leverage in order to create successful digital media plans across a variety of clients.
Digital Media Specialists have experience to lean on, which gives them confidence in client communications and as challenging situations arise.
They have a background that includes planning, buying, and campaign stewardship across publishers, ad networks, DSPs, and social media, as well as a working knowledge of the programmatic buying space.
Responsibilities
Building an understanding of a brand’s customers and competitors Developing consideration sets for advertising opportunities Writing RFPs and overseeing the RFP process Using the Empower Scorecard to evaluate submitted proposals Putting together plan recommendations, presenting to account teams and clients Overseeing the execution of approved advertising campaigns; including working with Ad Ops and Media Associates on flawless budgeting, billing, trafficking, creative QA, and campaign launch Stewarding digital media campaigns, including optimizations and troubleshooting Leading regular reporting on digital media campaign effectiveness, including finding key insights and merchandising plan successes as they relate back to the campaign objectives
Skills, Knowledge and Abilities
Organized, thoughtful approach to prioritizing work and completing tasks Strong work ethic Equal willingness to learn and to teach Innate curiosity and passion for technology Analytical approach with the ability to think creatively High degree of initiative Strong relationships with media partners Superior listening and creative problem resolution skills Well-developed written and verbal communication skills
Digital Media Tools
Doubleclick Campaign Manager (DCM), Flashtalking, or equivalent ad server
Qualifications/Education/Experience
2-5 years digital media planning/buying experience (title and salary commensurate to experience) Working familiarity with ad servers (DFA, PointRoll, FlashTalking) Working familiarity with media accounting systems (MediaOcean, Prisma) Experienced at creating, passing, and overseeing successful implementation of tracking pixels Proficient with Microsoft Office, particularly Excel
