Digital Data Analyst

Job descriptionArch Staffing and Consulting has partnered with a leading Transport organization in their search for a Digital Data Analyst (Customer Experience Department) role in the state of Washington.If you are passionate about growing, eager to make an impact, and love DATA then you would definitely want to read further.What’s in it for you?Full Time, Direct HireComprehensive and competitive benefitsWellness Programs like fitness centers, health club membership etc.Extensive Employee Assistance Program including family membersPaid Time OffHigh Premium Medical, Dental and Vision Benefits available to employees and eligible dependentsLife Insurance Cover and more which are unparalleled in the industry.What will you be doing?Perform thorough analysis and identify actionable insights aligned with the digital product roadmap and other initiatives.Develop and manage comprehensive digital reporting that includes the website, social media, email and SMSWork with business stakeholders to identify key performance indicators for each of our digital touchpoints across the agencyBuild custom dashboards and reports that clearly communicate effectiveness to various audiences aligned with KPIsMake findings and recommendations visible across the agency to a variety of audiences, including executive staffFacilitate A/B and multivariate testing through the website, social channels and email in order to test improvement hypothesesMeasure site usability/effectiveness, and present actionable insights and recommendations based on data, results and best practicesConfigure Google Analytics account and other measurement tools to ensure all data is being tracked, funneled and reported accuratelyResearch and recommend new tools and techniques for measuring the effectiveness of the digital experience for customersProvide analysis of features prior to and after launch that measure their success with insights based on success metricsWill be responsible to drive traffic, engage customers and report progress in a timely manner What will you require?Bachelor’s degree with a minimum 3 years relevant work experience and hands-on expertise with a leading analytics product (Google Analytics preferred)Qualification to enter this position requires knowledge of the following:Big data and data miningDigital methodologiesPaid social and paid searchCustomer surveys and pollingWeb platforms and technologiesVarious forms of testing, including A/B/MultivariateSocial media management tools and email marketing softwareSDL2017