Communications Associate, Digital (COM351)

About Us: Volunteers of America-Greater New York (VOA-GNY) is an anti-poverty organization that seeks to end homelessness in the New York metropolitan area by the year 2050.

We focus our continuum of care to address the most prevalent causes of homelessness: (1) lack of affordable housing; (2) unmet health needs, including but not limited to mental health and substance use; and (3) lack of jobs that create wealth.

In each of these areas we strive to incorporate strategies that address issues of racial equity.

We know that our clients are confronting longstanding barriers to accessing quality housing, healthcare, and employment.

Our programs are designed to ensure that our clients do not have to face these challenges alone.

Now in our second century of serving those in need, VOA-GNY understands what it takes to heal families and individuals who are in crisis and have experienced trauma.

We operate and provide services in emergency shelters, transitional housing, and permanent supportive housing for close to 11,000 men, women and children through 65 programs located in New York City, Northern New Jersey, and Westchester annually.

We are one of the largest providers of services to families and individuals experiencing homelessness in the Greater New York area, serving survivors of domestic violence, people living with HIV/AIDS, veterans, and others who have behavioral health or substance use needs.

Many of VOA-Greater New York’s programs are nationally recognized and meet the rigorous standards of accrediting bodies CARF, COA and the NAEYC.

‘Successful applicants must be vaccinated for COVID-19 before their start date with VOA-GNY, unless you have been approved by VOA-GNY for a medical or religious exception to this requirement.’ Position: Communications Associate, Digital (COM351) Summary: The Digital Communications Associate collaborates with senior colleagues on the Communications Team to ensure VOA-GNY is active and has significant presence in the digital space – social media, email marketing, website, etc.

Supervisory Role: This position does not have supervisory responsibilities.

Minimum Qualifications: Bachelor’s degree in marketing, communications or related field with three years of experience creating digital content and managing social media platforms or satisfactory combination of education and experience.

Exceptional writing and editing skills with high attention to detail and understanding of voice, nuance, and audience.

Strong organizational skills and ability to manage multiple tasks against tight deadlines Excellent problem-solving skills and ability to adapt.

Experience using Adobe Creative Suite (InDesign, Photoshop, etc.).

High level of proficiency using all Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

Principal Responsibilities: The below enumerated principal responsibilities are inclusive of both program specific and firm-wide related administration, as applicable.

Support the implementation of all digital elements of VOA-GNY’s marketing communications strategy.

Manage and significantly grow VOA-GNY’s existing social media presence and explore the use of other social media platforms to achieve goals; includes managing paid ad campaigns.

Design graphics to be used on social media and the VOA-GNY website in alignment with brand guidelines.

Manage, produce and grow VOA-GNY’s email marketing activities (newsletters and other e-communications) to support the content strategy and communication goals.

Manage and produce VOA-GNY’s internal e-newsletter with support from the Senior Communications Associate.

Manage the VOA-GNY website, ensuring content is kept up-to-date and supports the content strategy; recommend enhancements and run analytics routinely.

Plan and execute digital campaigns specific to programs or program needs, upcoming events, funding needs, current events, etc.

Ensure all sponsors are appropriately recognized on the VOA-GNY website, social media and/or in e-communications.

Work closely with the Senior Communications Associate and other team members to ensure content aligns with the marketing communications strategy and has a consistent tone, style and voice that reflects the overall brand.

Organize and manage media assets and content, including photography, logos and photo releases, using the organization’s media asset platform.

On occasion, attend program events and campaigns to take high-quality photos, shoot video and support event-related needs.

Minor video editing as needed Perform other related duties as requested.

Expected Results of Principal Responsibilities: Individuals, companies and other community groups will have appealing entry points to Volunteers of America – GNY.

Volunteers of America-Greater New York achieves greater name recognition, and the Volunteers of America-Greater New York brand is highly regarded by internal and external audiences.

Creative and innovative email outreach to increase awareness.

Newsletter is published regularly with relevant and interesting content that celebrates our staff and promotes the wonderful work being completed at our programs and throughout the organization.

Website is current and showcases VOA’s programs and initiatives in a compelling manner that garners support.

Program staff receives professionally branded materials and feels supported.

Sponsors are recognized and made to feel appreciated.

Professional and consistent branding is present at all VOA campaigns and events.

All materials and content are easily accessible to the team in an organized fashion.

Special events are celebrated and recognized resulting in increased awareness that will generate additional support.

All other related tasks are completed on time and accurately.

Work Environment: While performing the duties of the job, the employee will be in an office environment performing administrative work.

Physical Demands: While performing the duties of the job, the employee is regularly required to have visual acuity, talk and hear while communicating with peers and/or vendors.

This position is active and requires standing, walking, bending and reaching.

The employee must occasionally lift and/or move items up to 20 pounds.

Position Type: This is a full – time position.

Make a living by making a difference.

Apply online today Volunteers of America is an Equal Opportunity Employer/Vets/Disabled/Other Protected Categories.

Other details Job Family : Associate Pay Type : Hourly