Carters, Inc: Email Operations Specialist

Job Description:Carter’s, Inc.

is the largest branded marketer in North America of apparel exclusively for babies and young children.

The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace.

These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally.

They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.Carters.Com, www.Oshkosh.Com, and www.Cartersoshkosh.Ca.

The Company’s Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon.

The Company also owns Skip Hop, a global lifestyle brand for families with young children.

Carter’s is headquartered in Atlanta, Georgia.

Additional information may be found at www.Carters.Com.The Email Operations Specialist is an important member of the Digital Marketing & overall marketing team,responsible for owning quality assurance and email campaign deployment for responsible brand.Works as part of the email operations team in combination with the email strategy team, creative, development and CRM teams to create, deliver, track, optimize, and automate email marketing campaigns.(50%) Own execution of email campaigns within Salesforce Marketing Cloud platform, including:Quality assurance and change management for 20-25 emails/weekAudience assignment and filter creationDeployment schedulingTesting executionCampaign monitoring, including matching deployment reporting to planned audience size and deliverability(20%) Project ManagementCoordinate with cross-functional partners to gather assets and requirements for 20-25 campaigns per weekTrack assigned email campaigns throughout the development process via JiraAlong with Operations Manager, escalate and address campaign risks(20%) Collaborate with MarTech partners including Adobe, Movable Ink, Capgemini, Stylitics, Validity to ensure email technology is implemented correctly and functions within typical campaign cadence(10%) Collaborate with marketing partners to support new initiatives and innovation within email campaigns; own necessary steps forexecutionRequired Experience:Strong understanding of up-to-date marketing and email communication strategies and best practices around permission-based marketing, deliverability, personalization, segmentation and SPAM, including CAN-SPAM laws and regulations.Team player.

Able to thrive in a fast-paced, deadline driven environment where accuracy is imperativeSuperior project management and organizational skillsDetail-oriented, persistent follow-up and an ability to juggle shifting prioritiesAbility to coordinate cross-functional team effortsResourceful and solution orientedAdept at crisis management3-5+ years of email marketing experience, ideally with a fast paced, high-volume email programExperience building campaigns in Salesforce Marketing CloudExperience in an agency and/or corporate marketing environment preferredRetail experience a plusCarters is committed to creating a diverse environment and is proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.Visit https://carters.Submit4jobs.Com/ today