VP of Marketing, Remote

VP of Marketing

Remote work preferably for talents within Eastern Time Zone

SUMMARY:
Smartcat is the operating system for the global translation industry.

Our team believes that the world becomes ever-more connected and interdependent.

The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time.

That is the future we want to live in.

Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation.

We don’t believe automation will render language professionals obsolete.

Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content.

With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.

VP OF MARKETING MISSION:
The VP of Marketing’s mission is to lead the entire marketing function with full ownership of the corporate brand and communications, user acquisition, content strategy, marketing operations, and events.

As a Product Led company, Smartcat uses a freemium model and you will design the process of acquiring qualified new users, executing various B2B targeted campaigns, create a global content strategy and manage a team of copywriters with the goal of increasing product usage.

You’ll be responsible for presenting Smartcat to localization professionals within global organizations, language service providers (LSP), and freelance translators.

Your success will be measured by contributing to Smartcat’s fast quarter over the quarter growth rate of 33% and meeting quarterly user acquisition targets.

YOUR SPECIFIC OUTCOMES ARE:
Create a sustainable global user acquisition strategy in 3 months.

Increase product qualified lead volume (PQL) by 3x+ in the first 12 months.

Broaden Smartcat brand awareness, create top of funnel engagement and product usage in North America, Europe and APAC region in 6 months.

Meet specific performance metrics related to funnel conversion, sales pipeline development, and revenue generation in 12 months.

Design content creation and ownership process in 3 months.

Ensure messaging is compelling and consistent across all channels and marketing efforts.

Manage virtual event series including subject matter, recruiting speakers, and overall attendance and registrations.

REQUIREMENTS:
At least 5 years of experience leading a B2B SaaS marketing organization.

Experience creating content and user acquisition strategies from scratch and building a team that delivers on monthly targets.

Ability to deeply understand the Smartcat product strategy and the platform’s functionality.

We are building a market network for the global language industry, while engaging several sides of the marketplace and running several products combined in the all-in-one platform offering.

Have worked in an international company with a solid understanding of localized content and demand generation methodologies.

A data-driven approach to business.

Ability to justify decisions using models and metrics.

Experience working in a highly dynamic startup environment, where you can make big things happen by turning thoughts into action.

Experience working with remote teams.

Integrity and full commitment.

Growth mindset.

Openness to constructive feedback and the opinions and ideas of others