VP of Marketing Apply to This Job

About the Position

Company is looking for an experienced VP of Marketing to join our executive team.

This is a senior level position on a small team – so you’ll need to have proven leadership and management skills but still be willing to dive in and be very hands on while we work to scale up.

Despite the small team you’ll be working with initially, we have strong expectations for the person that we hire, and to be successful, you’ll need to be able to:

• Connect with our vision and take full ownership of the role you’ll play in Company’s success
• Articulate what the market wants within our space, who our ideal customers are and why we are best suited to win their business
• Develop 1-year and 3-year marketing plans with strong strategies for connecting with our target audience using an integrated approach
• Forecast and meet/exceed aggressive quarterly sales targets while continuing to optimize CPA
• Elevate our website and related brand assets from where they are today to a level that’s on par with Stripe, HelpScout, Airbase, etc
• Drive significant gains in traffic through well-executed organic, paid, social, email and PR campaigns, as well as affiliate opportunities and partnerships
• Generate high-quality conversions that yield long-lasting customer relationships and help us grow revenue at a rate of 2-3X per year
• Expand your marketing team with strong hires

Responsibilities

In more specific terms, you’ll be expected to:

• Develop a strategic marketing plan that will help us achieve both our short and long-term goals
• Define, develop and enhance all value propositions, messaging and visual concepts used on our website and in email, social and ad campaigns
• Redesign our website and related marketing assets to take advantage of the new positioning that will be possible with the features we’re releasing this year
• Develop compelling 10-90 second videos for use on our website and in new YouTube and social campaigns
• Create ad campaigns that tap into new market segments and optimize existing campaigns to accelerate momentum
• Design automation flows to nurture leads down the funnel and implement a sales CRM to support look-alike and ABM campaigns
• Promote an environment of metrics-driven improvement in marketing effectiveness, methods, costs and results
• Oversee all content strategy with a heavy focus on organic search growth
• Develop a thought leadership plan that supports our long-term positioning goals while helping us drive new business today
• Engage cost effective PR channels to begin establishing Company as a recognized leader in our space
• Seek out and develop partnerships and affiliate marketing relationships
• Grow your team and facilitate professional development with strong mentorship

Qualifications

• At least 7 years of experience leading marketing programs at successful B2B companies with a heavy digital focus
• At least 2 years of experience marketing a SaaS
• Strong proficiency in all advanced aspects of Google Analytics and Google Ads
• Experience working with and managing team sizes of 3-10 people
• Demonstrated success with most if not all of the responsibilities we outlined above

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