VP/MD Social Media & Brand Reputation

About Us
OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable, and transparent installment loans.

Our customers turn to us every day—online and at 1,500 branches in 44 states—to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases.

Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want.

It’s all about doing the right thing—a mission that hasn’t changed for more than 100 years.

The Role
We are currently seeking a VP/ Managing Director of Social Media and Online Brand Reputation for our growing team.

This role will be responsible for developing and executing content, media, amplification, and reputation-building strategies that bring OneMain’s brand to life, maximizing brand exposure and driving engagement. 

A successful candidate will be a strong influential leader, whose innovative creative thinking will differentiate and build our brand through breakthrough content and storytelling.

They will bring a data-driven mindset to developing media strategies that optimize performance in awareness, brand reputation and engagement KPIs through social and digital channels. 

Key Responsibilities 
Content Strategy

Develop content strategy to create awareness and shape perception of the OMF brand with customers, shareholders and team members

Create distinct, compelling and relevant editorial approach across all channels that drive interest and engagement through customer storytelling, financial wellness, thought leadership, advocacy, community support and corporate social responsibility.

Partner with digital marketing team to enhance strategies to optimize national and local search rankings through content and review management.

Design and execute amplification strategy to maximize exposure in owned social channels, with influencer and community partners, industry partners, and through PR 

Working with brand team, lead search and selection of creative agency partners to develop breakthrough, multi-media creative including concepts and execution/ production

Partner with HR, corporate comms, government relations and CSR to build corporate content strategy designed to engage team members, aid recruiting and retention efforts and establish corporate reputation with shareholders and industry

Social Media

Evolve strategy for paid media across social channels to effectively reach prospective OneMain customers and align approach across digital touchpoints

Analyze social trends and develop strategies/plans to reach the right audiences with the right content

Design creative, audience and channel testing strategies and assign/manage budget allocations across channels

Optimize performance across targeting, impressions, reach, engagement, website visits and applications; develop executive level reporting to track and communicate impact to the brand and business

Develop strategies to build followership and engagement across owned social channels (Facebook, Instagram, Twitter, LinkedIn, YouTube) and future expansion into new channels

Advance social listening tracking and reporting to provide insights that keep a pulse on customer sentiment, competitive landscape and the industry

Reputation Management

Lead strategy and roadmap for improving online reputation for the OneMain brand across customer and corporate digital and social channels (social, review sites, recruiting sites, website and mobile app) 

Expand and optimize customer review solicitation to improve ratings 

Evolve approach to response management to ensure quick response, positive customer outcomes and experience and reflection of brand

Improve corporate ratings and reputation to aid team member recruiting and retention

Explore partnerships with affiliates, review sites, PR and publications

Track and synthesize insights from customer sentiment, feedback and responses to uncover opportunities for improvements and areas of success 

Qualifications

10+ years in brand or marketing, with extensive experience in content strategy and management of social media campaigns

Bachelor’s degree in marketing, communications, public relations, journalism or related field preferred

Knowledge of SEO and web traffic metrics

Experience managing social media and review site platforms

Strategic thinker who can understand business complexities and develop innovative 

Experience managing creative and media agency partnerships

Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels.

Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams.

Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals

Benefits 
Because we want our team members to bring us their very best every day, we believe they deserve the right opportunities and benefits.

That’s why we packed our comprehensive benefits package for full
– and some part-timers with: 

•    Health and wellbeing options for team members and their dependents

•    Up to 4% matching 401(k)

•    Tuition reimbursement

•    Continuing education

•    Bonus eligibility 

•    Paid time off

•    Paid volunteer time 

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