VP Marketing Analytics

Under the umbrella of our Marketing Strategy and Activation group and as a Leader in the Analytics discipline at Company Health, you will work under the SVP of Analytics to manage a portfolio of clients and brands.  Success in this position requires managing both a delivery and growth agenda.  Key responsibilities include project delivery of marketing analytics as well as other innovative, advanced pre/post commercial analytics solutions for our clients.  This role is also responsible for the application of data driven insights into the Company strategy, activation and planning measurement process.  Working closely with the internal client teams and Analytics leads is vital to this role.  You will provide ongoing strategic account direction/vision for analytic processes, reporting and insight generation.

Responsibilities:

• • Collaborate with the Marketing Strategy and Activation team to develop, execute, and analyze results for complex campaigns.
• • Employ best practices of agile development and planned iterative delivery techniques
• • Utilize third-party tools including Adobe Analytics, Adobe Launch, Adobe Target, Tableau, Google Marketing Platform and other marketing and advertising technology
• • Assist in building and developing a team of talented Data Engineers, Marketing Analysts, and Analytics Translators
• • Build relationships across Company, working with Strategy, User Experience, Data Science and account teams for insights and to ensure that data is accessible, readily available and usable for analysis
• • Employ best practices of agile development and planned iterative delivery techniques
• • Demonstrate knowledge of diverse applications, platforms and technologies such as CRM/CMS/marketing automation systems ad be able to communicate requirements and create value in these areas
• • Lead a continuous learning environment with respect to utilizing the latest methodologies, technologies, and illustrative best practices to tell stories which can drive business decisions
• • Define approaches and lead projects that close data gaps and identify insights, as well as manage external partnerships and negotiate contracts with syndicated & custom insights suppliers
• • Understand the contracted scope of work, proactively identifying potential out-of-scope activities and bringing to the attention of the project leader
• • Work on business development efforts by providing ad-hoc feasibility reports, providing estimations of effort and developing methodologies that address client needs
• • Provide selfless knowledge transfer and mentoring of junior team members. Potential for direct people management based on desire and prior experience

Qualifications:

• • Bachelor’s degree (Masters/PhD preferred) in statistics, information technology or computer science or other appropriate field of study
• • The candidate must have 8+ years of experience consulting with clients on making strategic investment decisions to improve business results
• • Strong client management/consultative experience both presenting and resolving issues.
• • Extensive experience leading and managing marketing technology projects from ideation through installation
• • Applied quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
• • Matrix leadership qualities will be required to lead external and internal resources into new marketing effectiveness territories
• • Strong attention to detail, and ability to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
• • Be outgoing and able to integrate with a fast-paced Media Planning, Strategy, Technology and Activation teams
• • Strong organization skills and ability to work on multiple tasks simultaneously while achieving quality standards and meeting deadlines with ambiguous requirements
• • Excellent written and verbal communication skills. Strong interpersonal skills and ability to work collaboratively across teams
• • Adobe Analytics Business Practitioner certification preferred