SVP Marketing

Company is growing extremely fast (300+% YoY), currently spending $1M/mo in direct customer acquisition costs and expect to exit the year at $3M+/mo.  Our marketing function is under-developed and we are looking for a leader to build marketing into one of the core strategic drivers of the business.

So, what’s the role

• • Build a world-class direct-to-consumer Marketing function at Kin with the long term goal of making Company a household name.
• • Exceptional performance marketing that delivers best-in-industry acquisition costs
• • Strategic marketing that effectively segments our consumers & marketing strategies as we enter new markets and products
• • Owning customer lifecycle messaging and retention strategies
• • Building business development function and find / build strategic partnerships
• • Establishing and developing the Company Brand
• • Create a go-to-market strategy for new geographies/products
• • Collaborate across org (Sales/Ops/Product/UX) to drive Marketing success
• • Team is currently only 3 FTEs, will have flexibility & budget to design & hire the org

I’ve got the skills…but do I have the necessary ones

• • Have owned (and ideally built) online direct to consumer marketing function
• • Track record of building/mentoring high performance teams
• • Experience working with Product/Engineering teams to improve customer experience/journey
• • High level of fluency/experience in all consumer marketing channels, particularly online channels, but also direct mail/offline marketing
• • Extremely fluent in using data / analytics to drive marketing / strategic decisions
• • 10+ yrs experience leading marketing/sales/business development for high growth online businesses

Also great (but not necessary) if you have:

• • Experience in fintech/insurtech/regulated industries
• • Early/mid stage venture-backed startup experience
• • High Level Business Development / Partnership development experience
• • PR & Content generation/management experience