Sr. Product Marketing Specialist, Auto

Join the leader in entertainment innovation and help us design the future.

At Dolby, science meets art, and high tech means more than computer code.

As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from cars to smartphones.

We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide.

To do that, we need the absolute best talent.

We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work.

We offer a collegial culture, challenging projects, and excellent compensation and benefits.

Dolby is looking for a world-class product marketer for our newly formed auto vertical to drive awareness and adoption of Dolby’s solutions that enable premium entertainment experiences in cars both for B2B and B2C audiences.

This is a critical role that will help drive interest and preference for Dolby’s products and services through inspiring stories, compelling marketing programs and the management of high value marketing partnerships.

As a Product Marketing Manager, you will work cross-functionally with business, product and sales stakeholders across the auto vertical to inform a cohesive go-to-market strategy for all new and current offers as well as build and drive execution for the marketing plans for the auto products.

You’ll work closely with PR, Design, Brand, Content, Digital, Consumer Category functions and Regional Marketing leads to create holistic plans for the portfolio.

You will also play a key role as an advocate for the products and business and a steward for exceptional marketing practices – contributing to optimizing our marketing practices to ensure efficacy, impact and smart ROI.

You are strategic and analytical product marketer with deep product and industry marketing expertise.

You have a first-hand understanding of what differentiates Dolby as a vital technology in entertainment across devices and platforms and how to communicate that to the world.

Essential skills include a keen understanding of the auto industry to inform product development, the ability to craft clear and compelling product positioning, drive competitive analyses, and design and execute go to market strategies in support of the auto solutions and broader Dolby awareness, adoption and engagement goals. 
Responsibilities

• Partner with product management, sales and other organizational leaders to set and deliver against coordinated business and marketing goals
• Guide the creation and execution of annual and quarterly go-to-market plans in partnership with marketing colleagues, other cross-functional marketing partners, the business group and sales
• Identify key data inputs for go-to-market plans, drive projects to inform and optimize marketing programs through the application of consumer, industry and market insights
• Develop product marketing deliverables for auto solutions – value proposition, product positioning statements, user benefits, naming and brand recommendations, etc.
• Translate complex product concepts into simple, creative, and impactful product communications that resonate with key business and consumer audiences
• Develop sales enablement materials to support key product launches. 
• Partner with marketing functions to provide input into industry marketing campaigns, inclusive of email, social, paid digital and content, PR /AR and event based activations
• Establish and track metrics that matter.

  Monitor ROI for the go to market efforts, evaluate and optimize continuously

Qualifications / Experience

• 3+ years of experience in building impactful marketing strategies, creating and executing product marketing plans, 7+ years of business strategy experience at a strategy consulting firm or equivalent
• Bachelors degree in business, marketing or a related field is required, MBA preferred. 
• Significant expertise in auto industry across a global context
• A well-rounded marketer.

  Able to flex to different products, industries and roles as the business evolves.

  Can operate in ambiguity, able to create clarity

• Left and right brain thinker who draws energy from strategic, analytical and creative activities.

  Excellent creative problem solver

• Has technical acumen.

  Possesses vision to identify whitespace opportunities.

  Experience supporting the development and commercialization of breakthrough innovations

• Persuasive storyteller with excellent spoken and written communication skills.
• Has significant experience and talent influencing cross-functional stakeholders including business, product, engineering and sales
• Results and outcomes driven.

  Track record of success in launching new offers