Sr. Mgr Marketing Commercialization

This role will drive growth and team productivity by utilizing creative excellence principles to close the gap between program, promotion, and consumer communication opportunities by scaling consistent execution across the Account Director community.

The Sr.

Sales Commercialization Mgr.

will participate in all aspects of the End to End Initiative selling and execution process.

They will help ORCHESTRATE the Plan, ENABLE the Sell, and TRACK the Execution.Function Specific Activities:The Sr.

Sales Commercialization Mgr.

provides an operational and commercial lens to support our #1 Global Foodservice Customer across the Coca-Cola portfolioTranslates customer opportunities to sales programs and promotionsOwns the development, maintenance, and evolution of the US Account Director Initiative ToolkitProvides Customer Marketing SME support and expertise to local agency partners pursuing beverage-led consumer promotions and programsPartners with our US Customer Marketing Team to advance key sales team capabilities and programs
– e.g.

consumer path-to-purchase programs, in-outlet media, digital activation and emerging media vehiclesOperationalizes customer specific marketing strategies and programs to enable successful sell in and execution across the 10 field Office and 56 Co-Op structure of our customerStewards internal cross-channel learning/opportunities and operating routines
– internal best practices, external best practices/speakersOwns sales initiative tracking and reporting to scale best practices quickly across the US Sales TeamRefines and augments the customer selling process by including relevant consumer insights correlated to category sales efforts (links the “why” to the “what”)Drives creative excellence and participates in creative review processAdvances key customer marketing capabilities across the US Sales Team e.g., message optimization, in-store media, merchandising, emerging marketing techniques and toolsPeople Leadership & Development:Drives Organizational EffectivenessSeeks out opportunities to enhance employee engagementMakes decisions on resource deployment, based on business/customer needs and field requestsSingle point of contact for National Marketing TeamAnnual Initiative Tracking and Progress ReportsInitiation of new program, promotion, or tacticConduit for both Sales and Marketing data, updates, and case studiesCorrelates program/promotional tactics to business performanceProvides perspective on national and local post promo analysisWork closely with Sales to track local initiative success/progressFocuses on building operational customer marketing expertise within US Sales team, as well as sharing best practices and applied learnings.Key Focus on building digital and delivery marketing expertise & capability with the customer teamThe ideal candidate will have excellent collaboration and influencing ability with experience across a multitude of disciplines: Operational Marketing, Commercialization, Customer Marketing and Sales/Customer Management.Education: Bachelor’s Degree, Master’s Degree preferredExperienceMinimum Required:7 years’ experience, in the consumer goods/beverages industryLeadership across multiple customersExperience developing and executing Customer Marketing strategies and plansExperience executing and/or composing initiative, brand, or program commercial plansPreferred Level:10 years’ experience, preferably in the consumer goods/beverages industryExtensive Marketing and Sales Experience (particularly in area of Shopper/Customer Marketing, Commercialization)Customer/Sales management experienceBrand management experienceSkillsMinimum Required:Planning experience; strategic thinkingProven track record for delivering sustainable results in collaborating with Sales and Marketing teams and other key internal/external stakeholdersApplication of effective influencing skills across wide variety of stakeholdersCommercial leadership
– may have accountability for doing the work but may not have total control over all decisions impacting the dissemination of the outputsEffectively communicates & builds relationships at all organizational levelsStrong change management capabilitiesPropensity for creative problem-solving and opportunity identificationPreferred Level:Experience building and monitoring annual business plansCustomer insights, category management and shopper/customer marketing experienceDemonstrated reputation for customer engagement with ability to drive mutual business resultsExperience/comfort establishing external relationships
– e.g., customer, supplier, agenciesLocations:Atlanta or ChicagoOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors
– curious, empowered, inclusive and agile
– and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.PDN-94b1f8b6-fced-4c55-92a2-fd24cdc799dd