Spring Education Group: Performance Marketing Analyst

Spring Education is searching for a talented analyst to assist with evaluating, and providing guidance to paid media agencies’ work and results to ensure delivery and quality.

In this role, you will partner closely with the marketing team to offer strategic insight, and provide timely results reporting.

Your work will have an impact given the importance of performance-driven acquisition and retention marketing in our overall business strategy.

Our ideal candidate will be a self-motivated, and independent problem solver who is excited to dive into the details.Day-to-day:Support in managing and optimizing paid search campaigns for our brick-and-mortar schools including constantly reviewing search terms, identifying areas for growth or cost-saving, and ad copy or landing page test idea generationFollow established performance metrics target with CPA or margin constraints, and apply to paid search strategiesCommunicate and collaborate with internal marketing team members to deliver consistent marketing messages for open house events, tours, info sessions, summer camps, and academic programs across all digital platformsTactically execute growth marketing strategies through paid search for new school or academic program expansions with directions or requests from senior managementMaintain performance marketing reporting and provide insights when necessaryCollaborate cross-functionally with internal teams on ad hoc projectsEssential Skills and Experience:Bachelor’s degree and minimum 3-4 years of experience in performance-driven digital marketing or acquisition marketingExperience managing paid search campaigns and drive performance to meet business objectivesKnowledge or experience using automated bidding systems, i.E.

Google smart bidding, SA360, Kenshoo, Marine, QuanticMind, or similar platformsAbility to collect, summarize and present data associated with paid media performanceExperience working in a lead-gen business or education industryExperience working directly or indirectly with vendors or agencies preferredExperience partnering with local marketing or sales teams preferredExperience with display, video, or social media campaign management preferredAbility to use Google Analytics and SQL to provide insights with metrics preferredIND123