Cortland
Intro: At Cortland, you map the story of your success.
We dont adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions.
As an innovative leader in multifamily, our high performance continues to drive exponential growth and we invite you to join us on our journey towards real estate excellence.
With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.
Job Overview: As the Social Media Specialist, you support the Marketing team in developing social media strategies for multiple channels to increase brand awareness, improve marketing efforts, and increase engagement and follower growth.
Ultimately, you help us drive growth through effective storytelling of our brand, our core values, and why we do what we do.
Here are the roles you’ll play: Roles You Will Play: The Brand AmbassadorShine the spotlight on Cortland and grow our brand awareness in the digital ecosystemEnsure content is informative, on brand, and engagingMake ours the first and last site people click on when they search for their next apartmentThe StrategistIdentify new areas for lead generation, lead nurturing, develop engagement initiatives, and implement social media strategies that turn leads into customersUtilize social media tools to analyze content development, deployment, and KPIsEngage audiences with creative content and use cutting-edge digital marketing techniques to influence buying decisionsThe Media MaverickManage our brand and community social media editorial calendars in alignment with marketing campaigns and initiativesStay up to date with the latest social media best practices and technologiesCreate marketing campaigns to drive traffic that incorporate validated tactics like contests, shareable videos, and e-blastsThe Impact You Can MakeThanks to you, Cortland is the first multifamily communitys name to pop up on every search engine list.Our website traffic up, content has never been more creative, and were seeing a dramatic increase in leases.New customers are created every day, thanks to your ability to reach a wider audience and get them excited about the Cortland brand.
Building Blocks of Success: Your Building BLocks of SuccessStrong 3 years of experience building and running a social media program with marketing experience preferredBachelors degree in marketing, communications, or related fieldSolid writing and oral communications for all levels of internal and external audienceExcellent customer service/collaboration skills and ability to handle multiple projects simultaneouslyCreative mindset and sound judgement regarding copywriting, editing, and presentations Outro: The Cortland DifferenceAt Cortland, we create, reimagine, and manage apartment communities for residents nationwide.
Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas.
From product design and procurement to general contracting and property management, we do it all to make sure our communities are the perfect setting for living life to its fullest.Our success is fueled by our belief in a better life where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations.
We come to work every day to create possibilities for people possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.Cortland is an equal opportunity employer, and were proud to support and celebrate diversity in the workplace.
We are committed to equal consideration for all qualified applicants regardlessof race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law.
If you have a disability and need an accommodation or assistance with the application process and/or using our website, please emailtalentresourcescortland.comor call 404.965.3988.Cortland is a drug-free workplace.Cortland participates in e-verify to verify the employment status ofall persons hired to work in the United States.