Social Media Specialist – Bilingual

Position Title: Social Media Specialist
– BilingualDepartment: Brand, Marketing and EngagementTitle of Manager: Digital Platforms ManagerSupervises: Non-Supervisory PositionExemption Status: ExemptRequisition: 16564*This is a benefitted part-time (20 hour) bilingual position*General Statement of Duties The Social Media Specialist is responsible for generating positive engagement on all relevant social media platforms for both the organization and individual lines of business.

This includes increasing the follower base, tracking key performance indicators and meeting specific objectives to maintain course on the social media marketing roadmap.

Essential Position Functions+ Build, propose and execute social media programs through competitive research, platform determination, benchmarking, messaging and audience identification.+ Generate, edit, publish and share content (e.g.

original text, images, video, etc.) that builds meaningful connections and encourages audiences to take action.+ Set up, optimize and administer company profiles within each platform to increase the visibility of the organization’s social content.

+ Moderate all user-generated content according to the moderation policies of each online community.+ Create and maintain editorial calendars.

+ Track key performance indicators by capturing and analyzing the appropriate social data, metrics, insights and best practices.+ Continuously optimize customer engagement by responding to new information and adjusting approaches.+ Collaborate with other internal departments to manage messaging, identify key content experts and coordinate actions with the overall social media marketing strategy.Essential Team and Organizational Functions+ Propose and implement process improvements.+ Meet deadlines for completion of workload.+ Maintain agreed upon work schedule.+ Demonstrate cooperation and teamwork.+ Provide cross-training on specific job responsibilities.+ Meet identified business goals that contribute to departmental goals.+ Perform other duties as needed.Knowledge, Skills and Abilities Required+ Ability to speak English, as well as a second language relevant to the population served + Excellent writing and editing skills (including photo, video and text formats)+ Excellent spoken communication skills+ Strong skills in social networking+ Ability to communicate and work effectively with diverse groups and opinions+ Ability to effectively plan, coach and collaborate with others + Solid understanding of current major social media marketing channels, how they work and how to optimize content to engage each channel+ Working knowledge of social analytics tools+ Proficiency in MS Word and Excel and Adobe Photoshop+ Knowledge of digital content marketing, Customer Relationship Management (CRM) and Search Engine Optimization (SEO) processes+ Strong multitasking, deadline-driven and organizational abilities+ Strong detail-orientation and customer service skills+ Ability to consistently take the initiative and remain positive and motivated+ Photography and/or videography skills helpful Physical Skills and Abilities Lifting/Carrying up to 0 PoundsPushing/Pulling up to 0 PoundsPinching/Retrieving Small ObjectsCrouching/CrawlingReachingClimbing StairsRepetitive Finger/Wrist/Elbow/ Shoulder/Neck Movement0 hours/day0 hours/day0 hours/day0 hours/day0 hours/day0 hours/dayMore than 6 hours/dayStandingWalkingSittingBendingSeeingReadingHearingSpeaking Clearly0 hours/day0 hours/day0 hours/day0 hours/dayMore than 6 hours/dayMore than 6 hours/day3-6 hours/day3-6 hours/dayCognitive and Other Skills and Abilities Ability to focus on and comprehend information, learn new skills and abilities, assess a situation and seek or determine appropriate resolution, accept managerial direction and feedback, and tolerate and manage stress.Education and/or ExperienceMinimum 2 years’ social media marketing experience required, preferably within the health care and/or non-profit sector.

Fluency through language testing in a second language relevant to the population served required.

Spanish language fluency preferred.

Working Conditions+ Environment: This position’s primary responsibilities typically take place in the following environment(s) (check all that apply on a regular basis):?

Inside/office ?

Clinics/health facilities ?

Member homes?

Other_________________________________________+ Travel: This position may include occasional required or optional travel outside of the workplace, in which the employee’s personal vehicle, local transit, or other means of transportation may be used.

+ Equipment: Computer and other standard office equipment for recording, storing and presenting information; may also include digital still and video cameras.+ Hazards: n/aCandidates of color are strongly encouraged to apply.

CareOregon is committed to building a linguistically and culturally diverse and inclusive work environmentVeterans are strongly encouraged to apply.

Equal opportunity employer.

This company considers all candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.