Social Media Content Coordinator

LOCATION:

Ernie Ball Music Man
POSITION:
Social Media Content Coordinator
SCHEDULE:
Full Time
DUTIES:
Job Description: Social Media Content Coordinator (Full Time in San Luis Obispo, CA)

The Social Media Content Coordinator’s role is to combine creative and communication skills and technical savviness to devise, implement, and manage Ernie Ball Inc.’s organic social media marketing efforts. Their day is spent helping to spearhead the company’s strategic growth efforts and using the latest social media marketing tools to capitalize on current trends. The Social Media Content Coordinator will be tasked with creating social media content, creative copywriting, driving brand awareness, and coordinating campaign launches. Executing clear, concise brand messaging and awareness across all online platforms including Instagram, Facebook, Twitter, TikTok, and YouTube. This is an entry-level role for someone ready to hit the ground running and adapt to the ever-evolving social media landscape. The Social Media Content Coordinator will report directly to the Digital Marketing Manager.

How You Contribute:

• Work directly with the Marketing team, learning first-hand the ins and outs of the business and social media best practices
• Coordinating and creating social media content (Instagram, TikTok, Facebook, Twitter, Youtube, LinkedIn, Blogs and Forums)
• Filming and photographing social media content in-house and on-location
• Prepare weekly organic social content based on brand strategies and campaign calendars
• Assist with digital copywriting, proofing, and updating as needed
• Engage with Ernie Ball’s family of artists and brand influencers to ensure that all promotions and communications are online
• Work with our Artist Relations team for any/all cross promotional opportunities
• Engage with Ernie Ball’s social media audience and respond/refer to any customer service inquiries
• Work with the Sales team to launch new products and cross-promote any/all endemic and retail content
• Coordinate editorial projects to ensure that blog content is published in a timely manner and serviced on all platforms
• Monitor and test organic social media marketing strategies and report any prompt successes or shortcomings
• Keep up-to-date and informed on new social media trends and adapt accordingly
• Opportunities to cover Ernie Ball artist concerts, shows, festivals and company events

REQUIREMENTS:
Skills for Success:

• Experience working in social media or community management roles for brand/business accounts.
• Expert level fluency with major social media platforms including but not limited to Instagram, TikTok, Facebook, Twitter, YouTube
• Strong writing background with excellent communication skills
• Acute understanding of digital content, calls-to-action, customer retention and loyalty
• Creative thinker that can produce varied and interesting social media/blog posts
• Organized and detail oriented

Bonus Skills:

• Guitar or bass playing experience
• An immersion in music culture
• Previous writing experience in the digital field
• Experience working with professional photography and video equipment
• Some college education is preferred

BENEFITS:
Medical, Dental, and Vision Insurance
401(k)
401(k) matching
Employee discount
Paid Time Off
Paid Holidays Off
Paid Birthday Holiday
Employee referral program
Voluntary Plans through Aflac

Ernie Ball Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

About Ernie Ball:

“Ernie Ball is a team of mavericks, pioneers and rule-breakers in an unconventional pursuit of our counter-culture voice that defines our brand, artists and family. It doesn’t matter what kind of music you play. At the center of it all, it’s Ernie Ball.” – Sterling Ball

Ernie Ball is the original rock ‘n’ roll guitar string company rooted in creativity, music and counterculture. Founded in Newport Beach, CA in 1962, Ernie Ball has forged a legacy of empowering and supporting musicians by crafting tools for millions of guitarists globally including many of music’s most revered and inspirational players such as Eric Clapton, Jimmy Page, Keith Richards, Pete Townshend, Slash, Metallica, John Mayer, Muse, Mac Demarco and St. Vincent. Today our products are available in over 130 countries worldwide and continue to be the most recorded product in music history.

Acquiring Music-Man from Leo Fender in 1984, The Ball family have since built a team of dedicated engineers, marketers and creatives based in San Luis Obispo, CA. who collectively share a common goal: crafting the highest level of hand-crafted instruments available mixing state-of-the-art robotics with the art of hand-craftsmanship as well as award-winning, industry leading marketing and creative materials that define music culture.

The family-run company maintains Ernie’s dedication to preserving the musician’s playing experience and delivering superior sound quality through the development of new products. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business. At Ernie Ball, you’ll join a family of innovative and collaborative people who strive to bring Ernie’s spirit to life in everything we do.

Job Type: Full-time

Pay: $20.00 – $30.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location