Senior Search Engine Marketing Specialist (Remote)

Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

As a key team member on the Automotive Digital Solutions team, the Sr. SEM Strategist will partner with Account Leads, Technical Teams, Sr. Director of Campaign Operations, Manager of Campaign Operations, and other internal stakeholders to design, develop, and deliver innovative digital marketing products that drive digital differentiation for our clients.

Strong candidates will have a proven track record of defining the best in class digital solutions spanning SEM, Display, Retargeting, Social and Video programs, working in a collaborative cross-functional context, and using data to drive decision-making for optimal marketing results.  Automotive marketing experience is a plus.

Responsibilities

• Assist in the creation of both standard Paid Search & Social campaigns using Google, Bing, and Facebook ad platforms
• Responsible for building search, social, display and other digital based campaigns while looking for ways to scale operational processes across multiple products and clients.
• Understand optimization tactics as they related to client goals and performance metrics analysis
• Ensure the customer voice is present throughout the product development life cycle.
• Collaborate closely with technical teams to ensure optimal solution delivery and campaign strategy for digital products
• Ensure timely product launches and ongoing optimization strategies and communicate with internal stakeholders
• Provide reporting to Manager of Campaign Operations for the digital product team and manage development status, issues, and escalations
• Work and prioritize within timelines; coordinate work-steams across teams and channels
• Effectively communicate both verbally and in writing with both internal and external stakeholders
• Coordinating and communicating with internal team to field questions and requests from our external clients
• Stay current with Google and Facebook new features and best practices

Qualifications

• 3-4 years in experience working in Paid Search
• Certifications within Google Ads and Bing is required
• Proven track-record: past projects were consistently successful (i.e. met the consumer’s need, met business objectives, delivered on-time with no/few surprises)
• Ability to grasp complex concepts and systems quickly, and express them in simple ways
• Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives
• Experience working within a task manager system is highly preferred
• Deadline and detail oriented, with the ability to handle multi-faceted task lists
• Superior critical thinking and quantitative analytical skills
• Proficient in MS Excel, PowerPoint and Word
• Excellent verbal and written skills
• High-energy, positive, team-first mentality

Qualifications

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

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