Senior Campaign Analyst, Marketing Operations

Our Global Retail Market Customer Experience Journey is looking for a Senior Campaign Analyst to join their Campaign Management team.

In this role you will work with key stakeholders in Marketing, Field Sales, DRC, Partnership, Product, and Insights to execute and deploy marketing campaigns.

You are responsible for translating stakeholder requests for identifying, analyzing, and resolving potential campaign roadblocks prior to campaign execution, ensuring a seamless consumer experience.

Responsibilities:

• Independently execute the entire campaign process, from requirement receipt to file production.
• Collaborate with agile squad and Product Owner to discuss, analyze, and review incoming requests and help to plan upcoming work for the team
• Uses IBM Campaign/Interact/ SAS and other analytic tools to develop lead opportunities/lead lists for partners
• Query data leveraging multiple tools including SQL Developer and SAS in order to validate data, conduct ad hoc analyses of metrics, provide reporting, and transfer data between multiple databases
• Assists team in refining all incoming requests to limit duplication and overlap between various marketing campaigns
• Partners with IT to enrich customer database to enhance targeting and personalization for marketing campaigns leveraging data in Liberty’s Enterprise Data Warehouse