Senior Analyst, Marketing Analytics

THE COMPANY:

A leading Retail and eCommerce company based in Greater Boston is looking for a Senior Analyst, Marketing Analytics to successfully make actionable recommendations and insights in supporting the launch & advertising of new products across the organization through analyzing marketing campaign data & media mix models (MMM).

You will be part of the Performance Marketing team focusing on the effectiveness of products and categories as well as a wide range of overall marketing activities to drive business growth.

THE ROLE:

As a Senior Analyst, Marketing Analytics, you will analyze marketing campaign data and make actionable recommendations whilst partnering with external stakeholders to extract insights from marketing/media mix models.

You will be responsible for:
Querying large amounts of campaign Data in SQL and/or Adobe Analytics Make actionable insights (in the forms of dashboards, presentations, videos, and articles) that will inform stakeholders across the organization Provide effective measurements across new products and categories  Executing advanced analyses of marketing campaign data using MS Excel Developing interactive dashboards in Tableau and/or Power BI  Partnering with external partners to extract insights from media mix models (MMM)
 

SKILLS AND EXPERIENCE:
Strong understanding of marketing/media mix models Proficient in querying and extracting large amounts of campaign data using SQL Experience dashboarding skills in BI tools such as Power BI and/or Tableau Commercial advanced analytics experience in eCommerce or digital/marketing analytics Proficient in advanced analytics tools such as Google Analytics and/or Adobe analytics Strong written/communication skills and presentation across the organization Bachelors degree in Economics, Engineering, Statistics, Mathematics, Business or related discipline; Masters in statistics or Marketing Analytics preferred 
 

BENEFITS:

As a Senior Analyst, Marketing Analytics, you can make up to $120,000 base and a generous benefits package 

HOW TO APPLY:

Please register your interest by sending your resume to Louis Collins via the apply link below!

KEYWORDS:

Marketing Analytics, Campain Analytics, Insights, Campaign insights, Advanced Analytics, Marketing Analytics, Digital Analytics, SQL, Python, Web Analytics, Google Analytics, Adobe Analytics, MS Excel, Media Mix Models (MMM), BI tools, Tableau, Looker, Power BI, eCommerce, Media, Products, Electronics, Data, Greater Boston, Boston, Massachusetts