Product Marketing Specialist

DIRECT HIRE | 80% ON-SITE IN INDIANAPOLIS, INDIANA

Relocation and Sponsorship not available for this role.

Qualifications

• Bachelor’s Degree in Marketing or Advertising
• Minimum 2 years of marketing experience, preferably B2B
• Minimum 2 years of experience marketing physical products <<<<<<<<
• Experience with e-commerce solutions, preferably Magento
• Experience managing external agencies/ vendors
• Thorough understanding of marketing elements such as B2B campaigns, content marketing, market research, and pricing
• Experience working with a CRM (preferably Salesforce), marketing automation platforms (preferably Pardot), and marketing tech stacks (preferably Adobe Suite)

Description

• Maximize website UX and e-commerce performance
• Accelerate revenue growth through solid marketing fundamentals
• Create digital & f2f marketing campaigns via marketing automation
• Implement marketing campaigns by assembling and analyzing sales data, preparing marketing strategies, plans, and objectives
• Assist in creation of content marketing programs including: blog posts, social media, press releases, advertising copy, case studies, and more
• Manage external web development and creative agencies
• Analyze data to shape future marketing strategies

Competencies/Traits

• Creative & fearless
• Getting your “hands dirty” and digging into the details
• Data-driven and comfortable regularly reporting on results
• Desire to learn and be continually challenged as the marketing discipline evolves
• Flexible, and able to quickly to adapt to change
• Team-oriented and cross functional
• Must take initiative and be comfortable taking on additional projects