Pay Per Click & Search Engine Marketing Specialist (REMOTE)

nn DUTIES AND RESPONSIBILITIES: nn nnThis position will primarily be responsible for pay-per-click advertising campaigns, SEO, and analysis of ad performance, across three brands for our growing company.

Creative concepts and analytic strategy will be required daily.

Will work closely with the Marketing Manager, Content & Design Manager as well as the Marketing Director to provide fresh and innovative campaigns with the end goals of revenue growth and brand awareness.

nn nn nn nn TASKS & RESPONSIBILITIES: nn nn
· Keyword Research nn nn
· Digital Budget Management nn nn
· Launching and optimizing PPC campaigns nn nn
· Monitoring budgets and overseeing search platform accounts.

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· Provides short
– and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

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· Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.

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· Tracking KPIs and producing useful reports for management.

nn nn n nn nn REQUIRED QUALIFICATIONS / SKILLS: nn Experience with Paid & Organic Marketing on following Platforms Google / Youtube Bing / Yahoo / AOL Adroll Amazon Facebook/Instagram LinkedIn Twitter Coaching and subordinate involvement Managing Processes Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Familiar with financial planning and strategy nn n nn nn Education & Experience: nn nn
· Bachelor’s or master’s degree in marketing or a related field nn nn
· Proven working experience in digital marketing.

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· Demonstrable experience leading and managing SEO/SEM, marketing database, and retargeting advertising campaigns nn nn
· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Hootsuite, SEMRush, etc.) nn nn
· Working knowledge of ad serving tools nn nn
· Experience in setting up and optimizing PPC campaigns on all major search engines nn nn n nn nn Compensation & Benefits: nn nn
· Base Pay nn nn
· Paid Vacation, Holidays, Personal days nn nn
· Employee Purchase Program nn nn
· 401k with Company Matchnn