Marketing Specialist

Overview

The Marketing Specialist will work with the Division President and Director Sales to help coordinate the company’s marketing strategy and to provide administrative support to the Division President.

Responsibilities
Provide general support to the Division President
Receptionist of the division
Handle and screen all incoming/outgoing mail and faxes and incoming calls
Type and proofread letters, memos, reports, and other correspondence
Establish and maintain appropriate documentation and files as needed
Make business travel arrangements for executive level division associates
Order flowers, food, and other gifts as necessary for the Division
Maintain Division files
Make business travel arrangements for executive level division associates
Cross train in other areas as necessary
Provide data and input to generate overall marketing strategy and assist in executing marketing plan
Facilitate and coordinate grand opening of new communities by, working with interior decorators on new models and Welcome Home Center designs.
Manage market research function to ensure strategic plans are effective and relevant to marketplace
Assist in managing advertising and promotional budgets
Monitor signage and media to ensure compliance with Regional and Corporate standards
Assist in developing and implementing marketing strategies
Work closely with Marketing company in adjusting market strategies accordingly to remain competitive with the changing market
Review market analysis to determine customer needs, price schedules, etc.
Facilitate the promotion of incentives, grand openings of new communities, close-out community pricing opportunities, special financing opportunities, etc.

Qualifications
Bachelor’s degree in a related field required
Minimum 3 years Marketing experience
Minimum 2 years in administrative functions
Minimum 3 years of Homebuilding experience preferred.
Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
Excellent computer skills including advanced Word, Excel, Lotus Notes (e-mail)
Requires resourcefulness, patience and clarity and strong management and motivational skills
Valid driver’s license and good driving record
Physical Requirements

Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less.

Finger dexterity is required to operate a computer keyboard and calculator.

Able to drive a vehicle.

FLSA Status: Non
– Exempt

PI159679937