Marketing Coordinator

Division: AHV
– Power Systems & Instruments Relocation Provided: No Travel Percentage: 0.00
Position Description:
Job Summary
The Marketing Coordinator will be a key contributor to the marketing led efforts which include content creation, advertising support, communication strategy and activation, and participation in key digital initiatives such as website content management, SEO/PPC monitoring, and social media activation.

This position will report to the Marketing Communications Manager and will regularly work with the VP of Marketing & Service.
Roles & Responsibilities
This position has responsibility for:
Creative/Design

•Support the creative process and production of relevant customer facing marketing materials.

•Create, modify, and provide design support for product images, datasheets, product presentations, graphics, brochures, advertising, banners, landing pages, etc.

Advertising Coordination

•Management of the advertising calendar and assets required to activate.

•Maintain a record of advertising results (impressions, leads, etc.) to track ongoing ROI.
Digital Marketing

•Website: Basic maintenance and content updates.

•Social Media: Define content calendar which supports enhanced engagement across all available channels with a priority placed on LinkedIn.
Communications

•Support the design and execution of regular outbound campaigns to both channel/sales reps and customers.

Items may include email blasts, newsletters, press releases, product announcements, etc.

•Utilization of the in-house marketing automation platform (HubSpot).

Position Requirements:
Minimum Qualifications (Experience and Skills)

•At least 1 year of experience in digital marketing, lead generation and/or marketing-related project management.

•Excellent written and verbal communication skills.

•Proficient with Microsoft Office.

•Basic working knowledge with Adobe Creative Suite.

•Ability to handle multiple tasks efficiently and accurately.
Preferred Qualifications

•N/A
Education Requirements

•Bachelor’s degree is required.
Work Environment
This job operates in a professional office environment.

This role routinely uses standard office equipment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear.

The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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