Marketing Communications Specialist

The primary responsibility of the Marketing Communications Specialist is to support marketing and communications efforts to attract new students and retain existing students in line with the college’s enrollment, marketing and brand goals. The Marketing Communications Specialist is a key brand ambassador and will be expected to reflect their enthusiasm for Gateway and technical education in their daily work.

This position reports to the Manager of Community Relations & Communications.

*1st consideration will be given to all applications received on or before December 13th, 2021.

1. Coordinate print/digital publication and web content creation and updates.
2. Assist internal customers in effectively prioritizing, managing and delivering key messages. Use interviewing, strategic thinking, creativity and communication skills to gather information and develop compelling content for various channels and audiences.
3. Extensive copy writing for the college’s website, brochures, publications, e-newsletter and other media. This includes writing copy for a variety of audiences that generates excitement about Gateway. Serving as the brand storyteller.
4. Work with department team members and assigned programs/divisions on key communications initiatives, developing content plans, and writing copy for a variety of projects and audiences as needed. Work closely with the other Marketing Communications Specialist to ensure consistent messaging and brand is carried throughout the college’s publications.
5. With Manager and Marketing Communication Specialist develop social media plan, matching latest trends with Gateway targets. Implement audience and enrollment building strategies. Create and execute engaging content that builds the brand and engagement with customers.
6. Ensure college editorial and branding standards are met, maintain clear and consistent voice and message across all media.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Qualifications:

1. Bachelor’s Degree

2. At least two years of professional marketing communications and copywriting experience (such as website content, promotional content, social media, advertising, or email marketing)

3. Project management experience.

Preferred Qualifications:

1. Experience in driving a company or organization’s social media site strategy and implementation.

2. Experience writing and executing communications utilizing a CRM system (e.g. Saleforce Marketing Cloud)

Candidates must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available.

DIVISION/LOCATION: Marketing/Kenosha
FLSA DESIGNATION: Non-Exempt
COMP GRADE: 27
START DATE: ASAP

CONDITIONS OF EMPLOYMENT:

1. Employment is contingent upon an acceptable background/reference check.
2. Employment eligibility for the United States.
3. Gateway does not sponsor employment based visas.

WORKING CONDITIONS:

1. Tobacco-free environment.
2. Travel within and outside the district may be required.
3. Occasional work under stressful conditions with limited time lines.

Gateway will not discriminate against any employee, applicant for employment, student or applicant for admission on the basis of race, color, national origin, ancestry, sex, sexual orientation, creed, religion, political affiliation, marital status, parental status, pregnancy, disability, age, membership in any reserve component of the armed forces, union affiliation, arrest and conviction record, or any other protected category under applicable local, state or federal law. Gateway Technical College is an Equal Opportunity/Access Educator/Employer operating under an Affirmative Action Plan. Reasonable accommodations will be provided for qualified individuals with disabilities. If you have a disability and need special accommodation for the application process, please contact Office for Equal Opportunity and Civil Rights at 262.564.3062 (Wisconsin Relay System: 711) or vollendorfj@gtc.edufor assistance. Women, veterans, and minorities are encouraged to apply.