Marketing Co-op

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread?

A Thomas’® English muffin or bagel?

Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut?

If the answer is yes, then you know Bimbo Bakeries USA!

The Bimbo Bakeries USA Marketing Co-Op program is a dynamic
6-month program that affords students a remarkable opportunity to participate
in fast-paced real world projects designed to further develop strategic project
management, analytical problem solving, and managerial leadership skills.
Mentors will be designated to guide Co-Op collaborations and project work in
each area.

Marketing Co-Ops support Bimbo Bakeries in the development and
execution of marketing plans.
Key Job Responsibilities:
Learn and use internal and syndicated
databases to provide weekly and monthly brand performance reports to
leadership to influence future business decisions.
Plan and execute offline consumer
promotion efforts, including cross-brand initiatives, external partner
programs, couponing and packaging updates.
Support Brand Manager in day-to-day
creative agency management and internal legal & management approvals.
Work closely with agencies and cross
– functional partners, including sales and operations, on implementation of marketing programs.
Perform monthly product scoring with
cross-functional partners to ensure in-market product quality is within
spec.
Develop strategy and rationale for new
brand initiatives, including justification for investment needed (e.g.
marketing expense).
Monitor and report on each programs’
results, making recommendations for future promotions.
Act as a passionate advocate for the
Brands in every way possible.

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries.

Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada.

BBUSA employs 20,000 associates across the U.S.

in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.
Job Requirements:
Key Behavioral Competencies:
Ability to organize and prioritize work,
juggle several projects at once.
Self-motivation and a desire to learn a
very interesting and challenging industry
Ability to work in a team work
environment to achieve outlined business objectives
Education and Work History:
Currently enrolled in a Bachelor’s Degree
Program in Business Administration, Marketing, Communications or other
related major
Previous co-op/internship experience
preferred
Experience/familiarity with all Microsoft
applications (Microsoft Word, Powerpoint, Excel, and Outlook)
Strong verbal and written communication
skills.

Candidate should be capable of initiating and maintaining strong interpersonal
relationships
Demonstrated analytical skills with
ability to generate business insights from diverse data sources
The
physical and mental demands described here are representative of those that
must be met by an associate to successfully perform the essential functions of
this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform
the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law.

This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions.

To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.