Marketing Associate

We are looking for a Marketing Associate to help plan and implement our marketing and advertising activities.

For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and end user’s behavior.

You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

Ultimately, you should help us achieve our business goals through building strong marketing campaigns.

The Marketing Associate will report to the VP of Marketing Responsibilities 1.Tradeshow and seminar series management Assists in planning and managing the execution and logistics of trade shows, exhibitions and seminar series to achieve business objectives.

Plans well ahead of schedule, prepares the sales and executive teams, promotes and maintains social media campaigns.

Provides giveaways and scans leads during the tradeshow Debriefs and follows up.

2.Marketing material coordination Coordinates the creation of marketing material with management, PR agency and MarCom in Korea.

– Brochures, Ads, Branded images, Giveaways, Videos 3.

Lead management Ensures leads are properly entered in SFDC and followed-up in a timely manner 4.Social media efforts Posts, engages with followers, and analyzes successes 5.Reporting including marketing and sales metrics and conversion rates 6.Competition Monitor competitors’ marketing activities Qualifications BSc degree in Marketing or business or biotechnologies College level or 1 or 2 years of experience Understanding of biotechnologies, life sciences, molecular diagnostics Knowledge of marketing digital tools and techniques Experience with SEO/SEM campaigns Solid computer skills, including MS Excel, web analytics and Google Adwords Strong knowledge of Social Media platforms such as Twitter / LinkedIn Knowledge of Salesforce.com Excellent communication and presentation skills Strong analytical skills with a goal-oriented attitude Very detailed oriented Extremely organized