Lead Channel Marketing Specialist

Job Family

Marketing
– General

Job Description Summary

Lead Channel Marketing Specialist

Transamerica has been helping people feel better about the future for more than 100 years, and we’re proud of the trust we’ve earned.

But we believe our responsibility goes beyond insurance, investments, and retirement accounts.

We’re also in the business of helping people improve their financial and personal well-being, so they can add more years to their lives, and more life to their years.

Are you a problem solver and have strong analytical skills?

Do you like detailed work and following procedures?

Are you a strong communicator and have excellent customer service skills?

If your answer is yes, we are looking for you!

Job Description

What You Will Do: You will execute cross-functional marketing campaigns to support the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement].

What You Will Learn: In this role, you will gain exposure to Transamerica’s rich history and culture.

You will be working with a team of ambitious and engaged professionals who bring fresh ideas and diverse perspectives to help us continually shake up the status quo and stay on the forefront of reinventing how we meet our business partner’s needs.

What Success Looks Like:

• Lead traffic, intake and creative resource management process for all marketing channels within Individual solutions including assignments for external creative agencies
• Manage marketing calendar and planning/prioritization process for channel programs and campaigns
• Oversee large scale or high profile campaigns that impact multiple channels
• Manage $1M agency budget including the procurement/SOW and payment process
• Provide requirements to technology teams to fully utilize marketing technology as part of front-end intake/campaign management process
• Train new and existing marketing team members on intake and creative brief process
• Manage key digital and promotional activities related to strategy, execution and reporting.
• Lead the execution of campaigns to drive growth strategies for assigned products and channels.
• Partner with Sales, Marketing, and Product to define goals and key performance indicators.
• Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.
• Provide team members with insight and direction to help meet organizational goals and drive team success.
• Report on productivity, priorities, issues, and opportunities for improvement.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence. 
• Serve as an internal escalation point for campaign related issues.
• Assist in marketing program budget management.

What You Need:

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Eight years of experience in marketing communications, digital marketing or project management
• Thorough understanding of traditional and digital platforms
• Broad experience developing and executing digital campaigns and complex projects
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Creative thinker
• Excellent communication and relationship building skills at an executive level
• Organizational skills to manage multiple projects in a fast-paced environment
• Ability to see the larger picture and help teams prioritize work

Preferred Qualifications:

• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Experience with change management
• Financial services industry experience
• Experience working with creative agencies

Working Conditions

• Office environment

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.

It is estimated based on what a successful Colorado applicant might be paid.

It assumes that the successful candidate will be in Colorado or perform the position from Colorado.

Similar positions located outside of Colorado will not necessarily receive the same compensation.

**

Compensation

The annual salary for this position generally ranges from $77,700-$102,900.

This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law.

The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2.

Bonus Eligibility:

This position is also typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion at a rate of 17.5%.

What You Receive:

A Comprehensive Wealth + Health package.

It’s our passion to empower people, and especially our employees, to add years to their lives and more life to their years.

That means a healthy account balance and a healthy body to match.

As you’ll come to discover, Wealth + Health is a central part of everything we do!

Wealth Benefits; Competitive Pay, Bonus, and Benefits Package; Pension Plan, 401k Match, Employee Stock Purchase Plan, Tuition Reimbursement, Disability Insurance, Employee Discounts, Career Training & Development Opportunities, Certification Sponsorship

Health and Work/Life Balance Benefits; Be Well Company sponsored holistic wellness program which includes Wellness Coaching and reward dollars, Parental Leave, Adoption Assistance, Employee Assistance Program, College Coach Program, Back-up Care Program, Paid Time Off to Volunteer, Employee Matching Gifts Program, Employee Resource Groups, Inclusion and Diversity Programs, Employee Recognition Program

Our commitment to inclusion & diversity means that we value differences.

We encourage the unique perspectives of individuals and are dedicated to creating a respectful and inclusive work environment.

Why Work for Us

Total Rewards at Transamerica: It’s more than a paycheck.

Our comprehensive Total Rewards package is designed to help support you in many ways — throughout all stages of your life and career.

We provide a competitive, market-driven program that encompasses base compensation, bonus potential, retirement, health and wellness benefits, learning and development opportunities, plus great employee perks.

All designed with you in mind… to help you live your best life, grow personally and professionally
– and feel valued for the work you do.

Learn more about our Total Rewards Package .

Equal Opportunity Employer:

Transamerica Life Insurance Company is an Equal Employment Opportunity employer and does not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g.

U.S.

Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws.

Applicants with physical or mental disabilities may be entitled to a form of reasonable accommodation under the Americans with Disabilities Act and certain state and local laws.

A reasonable accommodation is a change in the way things are normally done which will insure equal employment opportunity without imposing undue hardship on the Transamerica Companies.

Please contact: applicantsupport@transamerica.com if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.

Ontario Applicants:

Our Company is committed to providing accessibility to those with disabilities in a manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, that is in compliance with the Accessibility for Ontarians with Disabilities Act 2005 (“AODA”).

Please contact applicantsupport@transamerica.com if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.

Technical Assistance:

If you experience technical problems during the application process, please email applicantsupport@transamerica.com .

At Transamerica, hard work, innovative thinking and personal accountability are qualities that we honor and reward.

We understand the potential that is unleashed by leveraging the talents of a diverse workforce.

We embrace an environment where employees enjoy a balance between their careers, families, communities and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment focused on helping customers secure their long-term financial futures.

Transamerica is a part of AEGON, an international life insurance, pension, and asset management company.

The AEGON companies employ approximately 28,000 people and have a strong presence in more than 20 countries across the globe.

For more information, visit  .