Junior Digital Marketing Associate

Business Area

Empire Today s Digital Marketing team promotes our business and drives sales of our products and services.

Our department is responsible for acquiring prospects and generating leads through paid search, display and paid social media campaigns.

The team manages the strategy, execution, and optimization across channels.

We also own the creative, messaging, and delivery to targeted consumers.

Responsibilities

Empire Today has an exciting opportunity for a Junior Digital Marketing Associate, providing an unparalleled opportunity for someone who is motivated to learn and jump-start their career.

In this role, you will support the team with coordination, reporting, testing and optimization of paid digital marketing campaigns for two top business-to-consumer (B2C) Flooring brands plus our business-to-business (B2B) channel.

You will assist the Senior Digital Marketing Associate in developing digital strategies and tactics focused on growing leads and building our brands across multiple channels including paid search, display, video and paid social marketing.

You will work closely with our creative team and coordinate activities across marketing teams, agencies and management to meet objectives and targets.

The right candidate will:

Help increase traffic and lead volume while maintaining acceptable cost per lead

Collaborate closely with internal business partners, digital agencies, and media platforms to ensure successful campaign performance

Coordinate creation and delivery of ad copy and creative assets to specification for each digital channel and ad type

Review final brand and promotional ad content for consistency, legal compliance, and best practices

Create, update, and maintain regular performance reports and share with internal teams

Assist with multivariate and A/B test design, implementation, analysis and recommendations

Regularly verify campaign tracking and resolve issues with internal teams and platforms

Monitor competitors and stay current with paid digital marketing trends

Qualification

Bachelor s Degree in Marketing, Communications, Business or equivalent work experience required

Internship or 6 months experience within a marketing environment, preferably in a digital marketing department or agency working on Paid Search and Display campaigns (Google & Bing)

Solid understanding of paid social media fundamentals (Facebook, Pinterest, LinkedIn).

Working knowledge of Facebook Ads platform (Business Manager, Ads, Analytics, best practices) is a plus

Exceptional organizational skills with attention to detail

Excellent analytical and critical thinking skills with ability to process complex data and present accurate reports

Ability to multitask in a fast-paced environment

Excellent written and verbal communication skills

Ability to work independently and as part of a team

Self-motivated, committed, and goal-oriented

Positive, professional, and enthusiastic attitude

Proficiency with Microsoft Office particularly Excel and Google Suite

Benefits

Employees are eligible for numerous benefits including:

Quick enrollment into our benefit plans.

Eligibility is first of the month following just two weeks of employment.

A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting.

Find another Company that can beat that!

Medical Insurance with several plan options and a Health Savings Account to meet you and your family s health needs.

Prescription Drug Coverage

Dental Insurance Twice a year visits at no cost.

Vision Insurance with materials coverage

Flexible Spending Accounts for Medical & Dependent Care

Wellness Program A best in class program offering substantial awards payable right on your paycheck

Basic Life Insurance and AD&D

Short Term Disability Coverage

Long Term Disability Coverage

Employee Assistance Program

Paid Holidays including Floating Holidays

Paid Time Off (PTO) that grows with years of service

Empire Perks An employee discount purchasing program offering you great savings on the things you want.

The company conducts a background check and drug screen for all new hires.

About EMPIRE TODAY

Empire Today has been a leading provider of installed home improvements for 60 years.

Empire offers the largest in-stock selection of flooring in the United States.

Convenience, quality, and selection make Empire stand out.

With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust.

And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.

Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States.

With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.

Empire Today is an equal opportunity employer.

We believe passionately that employing a diverse workforce is central to our success.

We make recruiting decisions based on your experience and skills.

By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.

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