Integrated Marketing Communications Specialist

Integrated Marketing Communications Specialist

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Integrated Marketing Communications Specialist

Three positions available
–

USA&C IMC Specialist
– Jack Daniel’s Family of Brands

USA&C IMC Specialist
– Emerging Brands

Global IMC Specialist
– Old Forester Bourbon & Slane Irish Whiskey

What You Will Do in This Role

This role supports and implements USA&C/Global Integrated Communications strategy for the respective brands reporting to the IMC Manager(s) as part of the USA&C or Global Marketing Team.

Supports the IMC Manager(s) in improving the processes and implementation of communications plans and evaluating results.

Communicates best practice and helping to optimize the overall communications process and tools for the respective brands.

Develops and executes email and social campaigns, leveraging existing assets and authoring original content where required,

Importantly this role is responsible for serving as a resource to respective Brand Team in the development of communications strategy but is also “hands on ” when required to manage content, websites, CRM, social media and short term initiatives in collaboration with the IMC Manager(s).

Working in Partnership: The partnership between the IMC group and Brand Management is key.

The Brand Directors lead creative briefs, agency briefings, idea evaluation and execution as well as agency collaboration.

They are the final approvers of brand strategy, communications development and creative output.

What You Can Expect:

Works with the IMC Manager(s) and brand teams to plan, execute and evaluate the following: 

Owned Platforms: Maintain & update “owned” Media Platforms

Maintains and updates the websites with our agencies and Brown-Forman IT.

Maintains & updates other owned channels: Facebook, Instagram, Pinterest, Twitter

Maintains and updates the CRM database ensuring compliance with local data usage regulations and data security.

In conjunction with the Global media and e-commerce homeplace manager supports homeplace and e-commerce initiatives.

Develops and executes email and social campaigns, leveraging existing assets and authoring original content where required.

Content: Organizing, sourcing and managing content.

Works closely with US National marketing & regions and e-premise team on content needs, ensuring that best use is made of existing assets.

Manages content (rights, BAR+, etc) to ensure world class and prioritized content.

Maintains & updates the content strategy and content calendar.

Works with IMC Director and IMC Center of Excellence (CoE) to ensure communications are aligned with digital and media compliance guidelines as well as inclusive and responsible marketing best practices.

Market Support: Hands on support in implementing market initiatives.

This role is “hands on” in supporting day to day requests from the Brand team and (where applicable) international markets and US sales regions.

This may involve sourcing content, setting up programs in response to requests.

This role is the “go to” contact for supporting field activity in the US (and where applicable international markets) that requires communications, digital or other media support.

This role advises on how to do this efficiently in line with the Brown-Forman communication principles and in line with appropriate local advertising and data privacy regulations.

Where required this role connects with our global media agency, creative agency, the Brown-Forman Design team and external suppliers to meet market implementation requests.

Campaign Evaluation: Data & Analytics

This role implements the Global IMC Center of Excellence process in the evaluation of campaigns using Global data, tools, and platforms to set metrics in advance and complete post evaluation of campaigns.

This role also evaluates how to use test & learn and real-time campaign optimization to maximize communication activity.

This role is also responsible for sharing best practices and results of campaigns with stakeholders to constantly optimize our communication programs.

The IMC Specialist role is an active participant in the overall B-F IMC ‘community’.

Critical stakeholders include:

The Global and/or USA&C Marketing Team are key stakeholders in turning brand strategy into communication strategy.

The Brand Director leads creative briefs, agency briefings, idea evaluation, and execution as well as agency collaboration.

They are the final approvers of brand strategy, communications development and creative output.

(where applicable) US Region & Sales Teams: understanding how to combine region needs, distributor needs, and customer needs into the overall USA&C communications plan and implementation by brand.

Ensure local initiatives complement brand communications strategy and are aligned with legal and compliance guidelines.

The USA&C IMC Director is a key partner in following Global & USA&C process, metrics and valuation standards.

The US IMC Director is also a key partner in subject matter expertise in media, inbound, e-commerce, content, performance analytics, USA&C media landscape and agency management.

Media & Creative Agencies

What Exactly Are We Looking For?

Education:Undergraduate Degree or higher.

4+ years working client and/ or agency side in media and marketing disciplines.

Experience working across the US media landscape and strong knowledge of US media channels.

‘Hands on” planning and buying experience gained either at client or agency or ideally both.

Managing communications budgets in the US.

Consumer brand experience in this field is a must for this role ideally in a fast moving consumer goods or luxury brand company (i.e.

not a B2B environment).

Demonstrated experience across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce.

Strong understanding of marketing principles and brand growth strategy.

Experience working with a media agency team including media briefing and managing agency projects.

What Sets You Apart :

Certifications: Broad based business education such as Business Degree or MBA.

For over 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin.

Brown-Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.

For more information about the company, please visit .

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment.

It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.