Industrial Marketing Specialist – US

Job Profile Summary Responsible for assisting in the implementation of marketing programs for the business and, specifically, using sound marketing knowledge and experience to support the development of innovative products and brand offers, leveraging consumer and customer insights, supporting country plans and managing as per brand guidelines and policy.

Job Advert About the Role: The Industrial Marketing Specialist will execute the product & category strategy for Industrial in the market.

This role will lead all aspects of product life cycle and administration to ensure a focused & profitable portfolio.

This role also handles all communications in the specified market to deliver market objectives and support delivery of volume, turnover and gross margin targets across strategic products Key Responsibilities: Translate global product & communications plan and choices in the local marketing plans.

Contribute local knowledge and insight to global product category strategies for Industrial business Lead development of the customer engagement strategy Develop and activate communication via both Online and Offline channels.

Ensure that communication to customers & distributors are on brand strategy and align with communications guidelines.

Lead product portfolio and build new product launch plans in market for near and long term delivery of business targets Drive marketing automation using digital standard methodologies Manage the Streamline / Fusion / ODIMS systems for the market.

Maintain Product data sheets and Lubricants Oracle Work within pricing framework established for each product to maintain premiumisation Embedding product plans into S&OP process to plan, implement and review product launches and measure product category performance Accountable for the allocation of Communication ASP in conjunction with the Marketing Manager Supports Marketing Manager with Sales Leadership on key product activation programmes Develop and implement the pricing agenda for the country for focus products Accountable for capturing customer insights and competitive intelligence and dissemination of marketing information for aiding business decisions Job Requirements: University degree in Marketing or related subject area and/or relevant professional experience 5 years marketing experience Substantial experience in marketing activation and product management Significant experience in well-adapted product campaign execution Background working with agencies Experience working in a matrix organization with sophisticated interfaces Knowledge of Industrial business, brands, and operational environments Good Product management and project management skills Strong networking skills – within & outside business Strong communication and presentation skills Considering Joining bp/Castrol?

At bp, we support our people to learn and grow in a diverse and exciting environment.

We believe that our team is strengthened by diversity.

bp is committed to encouraging an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.

These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, and more Entity Customers & Products Job Family Group Marketing Group Relocation available Negotiable Travel required Yes
– up to 25% Time Type Full time Country United States of America About BP CUSTOMER AND PRODUCTS We’re gearing up for the future.

At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ‎convenience, marketing and our next-generation businesses, making it a highly integrated and ‎interconnected organisation.

And with safety being our core value, our commitment to safe and reliable operations will never change.

Want to join the team?

This means:
• being customer-centric, agile and responsive to changing customer needs and dynamic markets
• focusing on growth and development of customer offers
• optimising the chemicals and fuels value chains to maximise integrated value
• contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
• creating strategic partnerships that drive long-term value for C&P
• being digitally enabled and empowered by customer insights and data to deliver solutions.

Legal disclaimer If you are selected for a position in the United States, your employment will be contingent upon submission to and successful completion of a post-offer/pre-placement drug test(and alcohol screening/medical examination if required by the role) as well as pre-placement verification of the information and qualifications provided during the selection process.

The drug screen requires a hair test for which BP must be able to obtain a sufficient hair sample for analysis (4 cm/1 ½” scalp, or > 2 cm/¾” body – arms & armpits/legs/chest) As part of our dedication to the diversity of our workforce, BP is committed to Equal Employment Opportunity.

Applicants will receive consideration for employment without regard for race, color, gender, religion, national origin, disability, veteran status, military status, age, marital status, sexual orientation, gender identity, genetic information or any other protected group status.

We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, you may contact us or have one of your representatives contact us at BPUSApplicationAssisbp.com ; or by telephone at 281.366.1999.

Read the Equal Employment Opportunity is the Law poster and the poster supplement
– for more information about Equal Employment Opportunities.

( Spanish version ) BP is an equal employment opportunity and affirmative action employer.

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