Head of Regional Marketing, EMEA

Become the Head of Regional Marketing, EMEA for Bloomreach!

Help us build our global team of regional marketers and own highly targeted ABM campaigns, events, digital marketing, direct mail, paid advertising in the UK.

You will play a crucial role in pipeline generation and you will need to build and collaborate on the strategy for your team of global marketers.

Bloomreach offers a competitive salary, stock options and other benefits.

Working from home on a full-time basis , you’ll become a core part of the Marketing team.

What tech stack do we use? 

• Hubspot
• Engagio
• Rollworks
• Zoominfo
• Goldcast
• Vidyard
• Highspot
• Gong
• INFLU2

What challenge awaits you? 

As the Head of Regional Marketing, EMEA, you will work cross functionally with Sales, Marketing Communications, Product Marketing, Creative, Partner Marketing and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI’s).

You will use data-driven techniques to determine the right tactics and offerings and adjust your messaging based on campaign performance and goals.

You will be extremely data driven, creative and will draw insight from analysis, and then develop compelling, synthesized recommendations for how to target our top accounts.

You will persuasively communicate your marketing plans to the sales organization, implement these campaigns, and constantly review performance and the impact of your recommendations.

Your job will be to:

• Manage a team of 3 Regional Marketers in CIS/CEE, DACH and the Nordics
• Build the strategy, execution, and results of all marketing programs in the UK region
• Identity regional trends, new partnerships and key channels to grow our brand awareness
• Partner closely with the sales team to select the right target accounts, and then develop & launch programs to win those top logos.
• Work hand-in-hand with the sales team to craft hyper-relevant, tailored programs that nurture top accounts from prospecting to close.
• Work with event marketing to design integrated programs through pre-event, at-event, and post-event support activities and calls to action.
• Get coverage on our target accounts within upmarket segments everywhere they go on the digital web.
• Collaborate with the content, design and product marketing teams to craft content that our target accounts with the right message at the right time.
• Partner with Global Campaign managers to tailor broader global campaigns on a 1:1 scale.
• Build a holistic approach to revenue marketing by creating various campaigns that drive repeatable, predictable, and scalable results.
• Create an aggressive pipeline by partnering with key stakeholders to execute various marketing campaigns including email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc.
• Monitor campaign performance and delivery throughout the life-cycle of programs and assist in the development of best practices to improve ABM processes.
• Report on campaign metrics and conversion rates in order to analyze past performance and identify new opportunities to improve existing campaigns.

Your success story will be:

• In 30 days, you will build and launch your regional marketing plans for you and your team
• In 90 days, you will report on regional KPIs by country
• In 180 days, you will work on standardizing processes to scale ABM programs globally

You have the following experience and qualities:

• Professional — experience in working extremely cross-functionally in a high paced environment with little direction
• Personal — self motivation, independence, and creative mindset.

Professional experience

• 8+ years of experience in ABM Marketing/Demand Generation
• Experience in high-performing marketing teams and owning projects to deliver on aggressive pipeline expectations
• Marketing technology background as a full-stack-marketer
• Clear & proactive project management
• Motivation and willingness to work on fast paced projects
• Independence and self-organization to navigate you through ambiguous situations
• Fluency in English and exceptional communication skills for partnering with marketing & sales

Excited?

Join us and transform the future of commerce experiences.

Bloomreach is the leader in Commerce Experience™.

Bloomreach Experience, the digital experience platform built for commerce, includes three pillars: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions.

Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI optimization.

For more information, visit Bloomreach.com .

More things you’ll like about Bloomreach:

Culture:

• A great deal of freedom and trust.

  At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes.

  This freedom goes hand in hand with responsibility.

  We are interested in results from day one.

• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in.

  We can only succeed if everyone lives these behaviors day to day.

  We’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.

• We believe in flexible working hours to accommodate your working style.
• We work remote-first with several Bloomreach Hubs available across three continents.
• We organize company events (summits) twice a year to experience the global spirit of the company and get excited about what’s ahead.
• We have a friendly atmosphere and motivated colleagues who love what they do.
• We have a People Development Program –
  – participating in weekly personal development workshops on various topics run by experts from inside the company.

  We are continuously developing & updating competency maps for select functions.

• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader.

  The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.

• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.
• The Employee Assistance Program –
  – with counselors –
  – is available for non-work-related challenges.
• Subscription to Calm
  – sleep and meditation app.
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.

Compensation:

• Stock options are granted depending on a team member’s role, seniority, and location.
• Everyone gets to participate in the company’s success through the company performance bonus.
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We celebrate work anniversaries –
  – Bloomversaries!

If this position doesn’t suit you, but you know someone who might be a great fit, share it
– we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

Why would you like to work for BloomReach?