Head of Marketing

Overview: The Head of Marketing will lead the strategy, design, and communication of the performance marketing plan.

Working in conjunction with the CSO and COO the Marketing Manager will lead BDAs efforts to build a modern marketing platform/martech stack to increase customer engagement and optimization of the customer experience across strategic business units.

Responsibilities: We are looking for someone:Who is experienced in conceiving and communicating the details of a marketing plan that is directly tied to the budget and objectives and measured through the monitoring of key results.With the leadership, coaching and interpersonal skills to build an internal team that can partner across key departments to achieve success together.That possesses strong presentation and written communication skills.With B2B category experience in indirect marketing procurement.With proven work experience as a Head of MarketingWho has a solid understanding of digital marketing, event marketing, brand marketing, and product marketing.That has experience managing promotional campaigns from end-to-end.Who has the strength and discipline to maintain focus on objectives in an environment where the urgent continually challenges the important.Who has worked in a creative field or function such as design, advertising, PR, corporate merchandising.Any travel involved?

OccasionallyAny financial/budgetary responsibility?

YesStrategic planning responsibilities?

YesNumber of staff reporting to this position.

1-3 Qualifications: This B2B marketing leader will develop the following:BDA Unified Customer Viewestablish data connections across platforms to better understand customer behavior and implement direct marketingone source of truth for CLTV, CAC, activity, loyalty (NPS), consumption.Corporate Communications Planmonthly business updates via video conferenceenterprise client meetingsM messaging strategy and day one integration with HRDesign and Implement BDA Marketing Dashboardusing Databox, build live metrics dashboard from data sources such as MailChimp, CRM, BrandShop, AirTable, etc.Instill a Culture of OKRs within the Marketing Teamplan and implement the budget for the greatest ROI based upon pre-established OKRs in the above areas of marketing concentration.YOUR EXPERIENCE:Education: Bachelor’s degree Marketing or related fieldWork Experience: 5 years of B2B marketing experience with some indirect marketing procurement preferredSET YOURSELF APART: Preferred SkillsProven track record leading teams in a highly entrepreneurial organizationExperience working with and managing multiple senior stakeholdersExcited by pop-culture, trends, fashion, and technologyA strong coach, innovator and inspirational leaderAuthentic desire to work hard, learn fast, generate ideas and make things happen with respect and integrityManaged and succeeded through rapid growth environmentsPROFESSIONAL SKILLSProven relationship builderAssertive, articulate and agile work styleAbility to work as part of a global teamAbility to manage and orchestrate a teamBusiness savvy and demonstrated experience of flexibility and agility in a family businessDemonstrated leadership in a professional settingDemonstrated teamwork and collaboration in a professional setting