Growth Marketing Analyst
FormSwift
This is a Full-time position in Shawnee Mission, KS, United States, KS posted May 24, 2021.
As a Growth Marketing Analyst, you’ll be directly responsible for our advertising activities, but will also gain expertise in general analytics, and support your colleagues in many ways.
Some major activities include:
– Ad copy writing: Writing text ads with the aim of attracting more and better customers, and prioritizing these activities according to search volume;
– Reporting on tests: A major part of FormSwift’s philosophy is to test each change we make.
Growth Marketing Analysts will gather data from AdWords, Google Analytics, our back-end SQL database, and other sources.
You will use Excel to help us understand the effectiveness and profitability of different ad variants, bidding strategies, website flows, and more.
– Bidding: Based on the results from analytical and reporting projects, you will balance the competing considerations of return on ad spend (ROAS) and customer volume to devise more profitable bidding strategies.
