Display/Paid Social Marketing Specialist – Remote

In this Display and Paid Social Specialist role you will be responsible for the planning and execution of display and paid social campaigns for the Government Programs Brand and Growth team.  Working closely with our agency and internal partners you will assist with the strategy, campaign set up, campaign optimization and reporting of direct to consumer digital marketing campaigns.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Assist digital team members with the development of display and paid social campaign strategy
• Manage daily campaign optimization, testing, tracking and performance measurement
• Management/coordination with agency partner teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
• Oversee creative development and approval process
• Develop reporting and key insights on campaign performance
• Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor’s degree (or higher) in Marketing or Communications (or a related field)
• 3+ years of marketing or communications work experience in a role with hands-on programmatic and paid social experience in either client, agency, agency trading desk or programmatic technology vendor
• 3+ years of experience in digital media
• 2+ years of experience with digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
• Advance proficiency with campaign tracking and analytics (campaign manager and Adobe Analytics)
• Advance proficiency with Excel and PowerPoint
• Experience across DSPs, DMPs, ad serving and brand safety platforms
• If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas, In addition, employees must comply with any state and local masking orders.

Preferred Qualifications:

• Previous experience either client, agency, agency trading desk or programmatic technology vendor positions

Soft Skills:

• Demonstrated ability to clarify, manage and prioritize several deliverables in order to meet deadlines.
• Demonstrated self-starter and team player
• Proven organizational skills
• Proven ability to work with a wide range of colleagues and subject matter experts, including company executives
• Constantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologies
• Passionate about results, achieving goals and communicating successes

UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.

You can learn more about all we are doing to fight COVID-19 and support impacted communities: .

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy 

Colorado Residents Only: The salary range for Colorado residents is $64,800 to $116,000.. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing Specialist, Display Paid Social, digital media, analytics, Agency trading, Associate Marketing Specialist, Marketing, Telecommute, remote, work from home, work at home, WFH, WAH, hiring immediately, #RPO