Horizon Therapeutics
Working at Horizon is more than a job
– it’s personal.
For us, success is measured by the numbers that matter most
– the number of lives we touch, the number we change and those we work tirelessly to help save.
We’re a team of agile, out-of-the-box thinkers who are inspired to do more because we know we’re a part of something bigger.
We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.
Position Summary: The Director, Payor Marketing will drive the development and pull-through of brand value proposition, access strategy and tactics for payer audiences.
The Director is also responsible for demonstrating ongoing strategic leadership across the organization to profile the payer landscape, execute payer research, develop strategies to achieve overall access goals of our medicines and create payer messaging that enhances and evolves the value of Horizon’s therapies across U.S.
payers (public and private) in all segments (Commercial, Medicaid, Medicare, Federal Programs including VA/DoD).
The Director is accountable for tracking and improving targeted account performance, key account prioritization, and development of marketing strategies and tactics to achieve optimal, profitable access.
Responsibilities: Lead the implementation of key tactics that support adoption and access to Horizon’s existing portfolio and emerging pipeline Manage external payer marketing agency work to develop and support customer materials Maintain thorough understanding of market dynamics and access complexities for each medicine in our existing portfolio and emerging pipeline; serve as a subject matter expert and source of market-specific information, segmentation, strategic direction, and tactical concepts Leverage payer and other third-party stakeholder insights to drive key access strategic choices Align with the brand team to develop messaging to drive value to government and private payers and channel customers Gather data, design customer development programs, and lead the development of strategies and tactics in collaboration with brand product managers and field teams Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner Present payer issues, opportunities and recommendations to leadership stakeholders Serve as point of contact with cross-functional partners to guide strategies and plans for broader and deeper market access engagement with KOLs, payer membership educations and other key constituents within Horizon’s payer customer base Work closely with analytics teams to identify and address product barriers to payer access and performance by applying advanced understanding of, and experience with, pricing strategies and payer analytics Based on business demands, lead key projects and initiatives that require significant cross functional responsibilities and guide the resolution of complex business problems through innovation and proactive stakeholder engagement Responsible for developing payer-centered branding, awareness, and pull-through Interact directly with field-based teams to implement key success metrics and incentives Other responsibilities as assigned Qualifications and Preferred Skills: B.A.
or B.S.
Degree required; MBA or other advanced degree preferred 8 years of related experience in the pharmaceutical, medical device, or biotech industry, preferably in market access and/or marketing Experience in payer/brand marketing for buy and bill products Specialty products, infusible and/or rare disease experience preferred Recent launch experience and entry into new therapeutic areas strongly preferred In-depth understanding of the complex and evolving US reimbursement landscape and access challenges, including reimbursement trends, private and government payer perspectives and healthcare policy Comfort presenting complex and evolving access challenges to all internal customers, including senior management, brand partners, and appropriate field teams Strong attention to detail combined with a keen ability to recognize issues in the context of higher-level policies and regulations Strong leadership, planning and organization, analytics, decision-making and problem-solving skills; focus on delivery of results Strong interpersonal and peer leadership skills to influence without authority; ability to work cross-functionally in a highly dynamic environment with a high sense of urgency Self-starter who functions well both independently and within a team Proven record of successful vendor management, specifically as lead for agency partners Experience successfully managing budgets Excellent written and verbal communication skills Proficient in Microsoft Office; excellent presentation and power point skills Professional, proactive demeanor Ability to travel up to 30% Horizon Core Values & Competencies: Growth Manages Ambiguity Strategic Mindset Demonstrates Self-awareness Cultivates Innovation Develops Talent Accountability Drives Results Ensures Accountability Decision Quality Transparency Courage Collaboration Instills Trust Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.
It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors.
Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.