Digital Media Analyst, Marketing Analytics

At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home and the communities we serve.

Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama’ina and introducing our islands to the world!

Position Overview Hawaiian Airlines is looking for a high-performing individual and team player to join the Marketing Analytics team.

The main focus for this role is to generate business critical insights in support of Hawaiian Airlines’ global advertising program.

Key Responsibilities * Report to the Marketing Analytics team while supporting the Global Advertising team by fielding requests, attending meetings to keep informed of business, and building relationships to anticipate needs * Work directly with media agencies around the world to analyze highfunnel and low-funnel advertising across multiple traditional and digital channels * Be an active voice in agency performance and advancement of our personalization, targeting, and attribution efforts * Monitor day-to-day campaign performance and maintain in-depth understanding of HA’s overall business and marketing objectives; constantly analyzing campaign performance for optimization opportunities * Support Content/SEO team members with traffic data to quantify lift of paid advertising and identify new opportunities based on analysis of trends * Utilize visual storytelling through data and provide insights as actionable recommendations for both brand direction and ongoing paid media investments * Analyze external and internal performance data using web analytics tools (Adobe Analytics), dashboard and presentation tools (Tableau, PowerPoint), databases queries (SQL), spreadsheet (Excel) models, and campaign management software tools * Create executive-level PowerPoint presentations to provide market and consumer insights to other Marketing & Sales departments * Be an advisor to other marketing functions as the knowledge owner for advertising data, tools, processes and insights.

* Oversee advertising data tagging requirements, design, analysis and final user-acceptance testing working with IT in an Agile ticketing tool (JIRA) * Other duties as assigned Requirements Minimum Requirements * Bachelor’s degree or equivalent work experience * 2 years of work experience in advertising media analysis or related * Excellent analytical skills and high degree of business acumen * Strong organizational, communication and presentation skills to tell actionable stories with data * Proven ability in handling concurrent projects with attention to detail and accuracy * Experience working with the management and synthesis of data distributed across multiple systems * Experience with Adobe Analytics or similar web analytics platform * Experience modeling and reporting in Excel, or similar tools * Experience working with large sets of data, including knowledge of SQL * Proficiency in Microsoft Office Suite * Must have received the COVID Vaccine by date of hire All applicants are advised that post-offer and/or pre-employment drug testing will be conducted, and they must successfully pass the drug test.

Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Hawaiian Airlines and any employment offer will be withdrawn.

Preferred Qualifications * Bachelor’s degree in a quantitative discipline or graduate degree * Experience working at a performance media agency * Experience with customer data platforms and Loyalty-based consumer data * Experience tracking anonymous and known consumers with a mix of first party and third party data * Experience with Adobe DTM or Adobe Launch * Experience with Tableau or similar data visualization tools to build and automate dashboards and reporting * Experience with identifying and presenting on key consumer behaviors and opportunities for personalization using digital journey analytics across multiple touchpoints * Experience in advanced analytic and statistical techniques such as multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness About Hawaiian Airlines Hawaiian has led all U.S.

carriers in on-time performance for each of the past 17 years (2) as reported by the U.S.

Department of Transportation.

Consumer surveys by Cond Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai’i.

Now in its 92nd year of continuous service, Hawaiian is Hawai’i’s biggest and longest-serving airline.

Hawaiian offers nonstop flights within the Hawaiian Islands, between Hawai’i and more U.S.

gateway cities (16) than any other airline, as well as service connecting the islands with Japan and South Korea.

As a result of the COVID-19 pandemic, Hawaiian has temporarily suspended service in Australia, New Zealand, American Samoa and Tahiti.

The airline is committed to the health and safety of its guests and employees and has reinforced enhanced cleaning procedures across its business.

While the experience may be a little different, the authentic Hawaiian hospitality remains unchanged.

Additional details on how Hawaiian is keeping guests and employees safe can be found at HawaiianAirlines.com/KeepingYouSafe.

Hawaiian Airlines, Inc.

is a subsidiary of Hawaiian Holdings, Inc.

(NASDAQ: HA).

Additional information is available at HawaiianAirlines.com.

Follow Hawaiian’s Twitter updates become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines).

For career postings and updates, follow Hawaiian’s LinkedIn page.

For media inquiries, please visit Hawaiian Airlines’ online newsroom.

* Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

* Please view Equal Employment Opportunity Posters provided by OFCCP here.

* The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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