Marketo
The Digital Marketing Strategist will collaborate cross-functionally to build integrated frameworks across existing and new digital and offline programs, lead various aspects of operational planning for scale digital programs, and drive digital innovation to support the Amazon Services (AWS) Global team in generating awareness and demand.
In this role, you will architect and execute programs to accelerate new lead generation and customer lifecycle progression to support the growth objectives of the Product & Solution Campaigns team.
You will be responsible for creating go-to-market strategies for assigned AWS campaigns and solution areas as well as test, measure and monitor impact of tactical execution.
You will own channel performance of a variety of Amazon owned (AWS website, Site Merchandising, Organic Social) and paid (Paid search, Display ads, Paid Media etc.) channels.
Our ideal candidate has creative ideas combined with extensive analytic and data-driven B2B experience, and the ability to work both strategically and tactically to generate best-in-class programs.
The ability to effectively program manage projects, influence others, and collaborate across a variety of internal teams and multiple stakeholders is critical.
They are detail-oriented and organized, comfortable dealing with ambiguity and rapidly changing priorities.
You will lead the building, deployment and activation as part of global, integrated initiatives; while driving a vision for how global deployment helps achieve goals; and defining and implementing best practices across an enterprise organization.
Key Responsibilities:
cadence, frequency, etc.)
About Us
Inclusive Team Culture
Here at AWS, we embrace our differences.
We are committed to furthering our culture of inclusion.
We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally.
We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences.
Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team puts a high value on work-life balance.
It isn’t about how many hours you spend at home or at work; it’s about the flow you establish that brings energy to both parts of your life.
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment.
We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members.
We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship.
We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
Basic Qualifications
Preferred Qualifications
Type
Full time