Digital Marketing Coordinator

nnWe are looking for a motivated and goal-oriented individual to join the Boise Mobile Equipment marketing department.

The Digital Marketing Coordinator is an integral part of the execution of the company’s marketing plan to reach growth and revenue targets.

You will have a strong marketing background with excellent communication skills and attention to detail. nn nn n nn nnDuties and responsibilities include:nn nn n nn Building the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.

Assisting with designs and graphics, such as combinations of photographs, data, and text, for marketing materials and web content.

Strong understanding and ability to execute on an SEO-driven approach to content strategy (keyword research, pillar content pages, long-tail, ranking opportunities, and link building).

Maintain company standards to ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials.

Organizing trade shows and events, and traditional or digital campaigns.

Photography or videography of the company’s product, preparing items for editing.

Creating email marketing campaigns, through applications such as MailChimp, to promote products.

Regular reporting on analytics, results and efficiency of posts, blogs, websites, etc.

Writing marketing literature (blogs, press releases, email blasts etc.) to augment the company’s presence in the market.

Maintain inventory of marketing supplies and place reorders when necessary.

Entrepreneurial mindset who wants to have their innovative ideas heard and to drive the brand forward Set goals with management and deliver, measure, and report on aligned brand KPI’s across all channels.

nn n nn nnQualifications include:nn nn n nn 4+ years’ experience in Marketing Knowledge of Adobe Creative Suite applications Working knowledge of WordPress Working knowledge of Google Analytics Knowledge of SEO best practices and SEO Tools Knowledge of the Manufacturing or Fire Industry a plus Bachelors in Marketing and/or Communications Experience in executing successful trade shows Ability to work within a team and independently Strong organizational, time management, and analytical skills nn n nn nnWorking Conditionsnn nnOffice environment – working in a team atmosphere.

Special working conditions include occasional outdoor work (i.e.

photography of product), performing tasks in a manufacturing warehouse (safety procedures must be followed), and working in and around large fire apparatus and industrial equipment.nn nn n nn