Digital Marketing Analytics Specialist (Remote)

Are you interested in helping to transform the way people communicate?

Multimedia Solutions is seeking an experienced Adobe Analytics Analyst to join our growing team.

As a subject matter expert, you will be responsible for overseeing all work necessary to create and implement a comprehensive analytics strategy leveraging Adobe Analytics as a platform in order to deliver rich insights on website engagement and digital campaign performance.

If you embrace a digital and data-first mindset to make informed business and digital marketing decisions, then please read on:

Role & Responsibilities:
Bring a strong background with proven experience in digital analytics, audience discovery and segmentation, measurement, a/b test models and data quality
Command of Google Suite, Google Analytics, Google Data Studio and Google Tag Manager
Experience with data visualization tools and data storytelling using Google Data Studio dashboards
Ability to communicate with clients on campaign performance trends, marketing insights, along with the ability to answer business-minded questions
Ability to implement and review necessary tagging for campaign initiatives and website tracking
Serve as subject matter expert and assist with internal trainings, best practices and instruction guides
Knowledge of Adobe Analytics is a plus
Strong communication and writing skills
Strong time management and organizational skills
Data curious

Key Experience
Experience designing and implementing Adobe Analytics
Ability to analyze data to generate key site and user insights
Experience with creating client-facing reporting structure or dashboards through Adobe Analytics
Ability to maintain data quality and promote tracking best practice across teams

Key Qualifications
Experience creating and maintaining dashboards with Google Data Studio or similar visualization tools
2+ years of experience with Google Analytics
2+ years of experience with tag management platforms and hands-on experience implementing tags
2+ years of experience in digital marketing and typical digital marketing reporting structures